BookMyShow's in-app chat Plan-it draws families & friends into the movie going experience
The feature that builds on conversational commerce allows people to connect over a movie without having to toggle between messaging apps or phone calls
BookMyShow, on Wednesday, announced to its Android and iOS users the successful rollout of its new in-app messaging feature, Plan-it. BookMyShow’s Plan-it allows friends and families to interact with each other in real time, suggesting movies, show times, venue options and eventually, complete the movie ticket booking, all without having to toggle between BookMyShow and other instant messaging apps or phone calls to arrive at a decision. Not only does this save users the hassle of coordinating through endless trails of messages across multiple mobile phone windows, the in-app messaging feature also simplifies, aids and enhances the movie booking process. With this, BookMyShow has blended social conversation into its app functionality while building on conversational commerce as the backbone.
Plan-it automatically allows users to add friends from their phone books and start chatting. They can either initiate private one-on-one conversations or create a group to start discussions on movies. Similar to other popular instant messaging apps, Plan-it supports encrypted conversations, multiple conversation threads at a time, lets users receive notifications, see when their friends are typing a message or are online and know when a message has been read.
Ravdeep Chawla, Head of Product, BookMyShow says, “Movie watching in India is more of a social affair or experience. With this in mind, we integrated Plan-it within the BookMyShow app to address a critical pain point of our user – the hassle of switching between multiple modes of communication while arriving at a movie going decision. BookMyShow Plan-it also underlines a strong mobile centric approach. A feature such as this made absolute sense to us since over 75% transactions on BookMyShow happen over the mobile phone.”
Chawla said Plan-it has been conceived, designed and built by the in-house technology team at BookMyShow, with users, their experience and journey on BookMyShow at its core. “We are confident that Plan-it will result in increased user engagement on our platform while improving and enhancing the overall experience on BookMyShow,” he adds.
All BookMyShow app users need to only update their apps to start using this feature. Existing Plan-it users can introduce others to this feature by simply extending an invitation to them through any of the social media platforms such as Whatsapp, Facebook, or even via SMS. The feature has already facilitated over 130k movie plans and has more than 70,000 active users per day.
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