Bharat Kapadia joins BrandAd Emedia Solutions Board

Kapadia brings in his rich experience of holding senior level positions with various media houses like Lokmat, Jagran 18, Divya Bhaskar group, and Chitralekha

by exchange4media Staff
Published - Jul 28, 2017 3:03 PM Updated: Jul 28, 2017 3:03 PM


Bharat Kapadia, a seasoned media professional, has joined the board of BrandAd Emedia Solutions, promoters of Dollartune. Dollartune is an opt-in Android based application offering brand communication delivery on pay per delivery model. The application was launched in November 2016, and crossed 125,000 downloads mark, and counting, well ahead of anticipated milestone of the first year of operation. Dollartune has now targeted to grow to 200,000 downloads by Diwali.


?Kapadia brings in his rich experience of holding senior level positions with various media houses like Lokmat, Jagran 18, Divya Bhaskar group, and Chitralekha. He is also the founder of ideas@bharatkapadia.com.   He has also been Chairman of Advertising Standards Council (ASCI), Chairman of Media Research Users’ Council (MRUC), and Chairman, Mumbai Regional Committee of Indian Newspaper Society (INS), an Industry body of the Publishers.  


?Rohit Kanabar Promoter and Director Dollartune, says, “It was a seminar delivered by Bharatbhai (Kapadia) on innovations some time back that seeded the thought of Dollartune. Having worked on the concept and perfecting it meant that advertisers have a medium where they can optimally utilise their advertising budget. Bharatbhai joining the board is the most natural process and we are delighted to have him on the board.”


Raja Gupta, CEO, BrandAd Emedia Solutions, said, “Having emerged as an innovative platform for advertisers to engage with customers, our objective facilitates the targeting of a more precise audience based on accurate demographics.   We are indeed fortunate and would seek the expertise of Bharat Kapadia in propelling our growth.”

 

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