Amazon’s AWS and Salesforce partner for secure data sharing between platforms

Salesforce and Amazon’s cloud arm, AWS have announced working directly together to offer products and services that benefit their common customers

by exchange4media Staff
Published - Dec 10, 2018 6:31 PM Updated: Dec 10, 2018 6:31 PM
Amazon Salesforce

According to media reports, Salesforce and Amazon’s cloud arm, AWS, have announced that they are offering a new set of data integration services between the two cloud platforms for common customers.

Customers looking to transform digitally are still primarily concerned about security when moving data between cloud vendors said Matt GarmanMatt Garman, Vice President of Amazon Elastic Compute Cloud. “Customers talked to us about sensitive data in Salesforce and using deep analytics and data processing on AWS and moving them back and forth in secure way,” said Garman.

In practice, Salesforce customers can set up a direct connection using AWS Private Link to connect directly to private Salesforce APIs and move data from Salesforce to an Amazon service such as Redshift, the company’s data warehouse product, without ever exposing the data to the open internet.

Salesforce customers can set up Lambda functions so that when certain conditions are met in Salesforce, it triggers an action such as moving data (or vice versa). This is commonly known as serverless computing and developers are increasingly using event triggers to drive business processes.

Finally, the two companies are integrating more directly with Amazon Connect, the Amazon contact center software it launched in 2017. Salesforce offers its own contact center services with Salesforce Service Cloud. The two companies found a way to help common customers work together here to build what they are calling AI-driven self-service applications using Amazon Connect on the Salesforce mobile Lightning development platform.

This could involve among other things, building mobile applications that take advantage of Amazon Lex, AWS’s bot building application and Salesforce Einstein, Salesforce’s artificial intelligence platform. Common customers can download the Amazon Connect CTI Adapter on the Salesforce AppExchange.

Bret Taylor, President and Chief Product Officer at Salesforce said, “We’re enabling something that wouldn’t have been possible. It’s really exciting because it’s something unique in the marketplace.”

The two companies have been working together for some time. As Garman points out, Heroku, which Salesforce bought in 2010 and Quip, which it bought last year were both built on AWS from the get-go. Salesforce, which mostly runs its own data centers in the US runs most of its public cloud on AWS, especially outside the US Conversely, Amazon uses Salesforce tools internally.

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