<b>Rajan Anandan</b>, Managing Director, Google India
In the last 18 months, we have seen that usage of internet in India has become more utility-based. E-commerce last year crossed the $6 billion mark in India of which $5 billion was for travel
In the last 18 months, we have seen that usage of internet in India has become more utility-based. E-commerce last year crossed the $6 billion mark in India of which $5 billion was for travel Rajan Anandan is the MD and VP for Sales and Operations for Google in India. Prior to Google, Anandan was the MD of Microsoft India, responsible for all aspects of Microsoft’s software, Microsoft OEMs (Original Equipment Manufacturer) and services business in India. Under his leadership, Microsoft India was recognised as a leading subsidiary among emerging markets worldwide.
Before joining Microsoft, Anandan was the VP and Country General Manager of Dell in India, where he grew the Dell business from $250 million to over $800 million and also held several leadership roles including the Executive Assistant to Chairman Michael Dell.
He has also worked as Partner with McKinsey & Company. He holds an MSc from Stanford and a BSc from MIT.
Here are excerpts from Rahul Dubey's conversation with him: Q. Apart from the 100 million internet users in India and growth of mobile and smartphones, what have been the key factors in the growth of the internet industry?
A trend that we will witness is two forms of media i.e. video and mobile will see large and explosive growth. If you see the online video space, its reach is almost 40 million users; out of which close to 25 million are YouTube users who on an average spend 15 minutes a day on the channel.
Google is focusing on making its products – search, video, social media – interesting and accessible to more and more people. We also want to focus on providing advertising solutions and growing our enterprise business.
Q. What are your key business drivers?
Q. What kind of investment will Google India make in 2012?
Q. Of late, mobile has been a key area of focus for the entire digital industry. Where do you see the Indian Android market going from here?
Thirdly, we have a platform where you can advertise on an app. For instance, if there are 100,000 apps, a lot of them are free…so how can you advertise on these apps, how can mobile ad network companies as well as developers advertise on apps? That will change the mobile scenario. Our presence in mobile is all-encompassing and as a company it is a huge priority for us.
Q. Facebook is clearly a leader in India and other parts of the world too. How does Google Plus stand out in the social media space?
Q. Through YouTube, videos have been one of the key focus growth area for Google in India. Could you elaborate on your plans for YouTube?
We are still very early in the digital evolution – close to only Rs 1,500 crore. The size of the digital industry is $300 million in a $5.5 billion advertising industry. We are very excited about video advertising.
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