<b>Dinesh Jain</b>, CEO, Hover Automotive India
Our focus has always been on understanding customers’ needs. Nissan cars have been priced so well in the market that the customers have to pay less interest rate to the bank… We have been successful, but we are hungry and want more success.
Our focus has always been on understanding customers’ needs. Nissan cars have been priced so well in the market that the customers have to pay less interest rate to the bank… We have been successful, but we are hungry and want more success.Hover Automotive India is Nissan Motor’s Sales & Marketing Partner in India. Nissan recently launched Sunny, adding to its portfolio that includes the hatchback Micra, already present in the country. Initial reports say that Sunny has been seen encouraging sales since its launch, supported by its campaign that stretches to call it a ‘caaarr’ to emphasise on the spacious interiors.
Dinesh Jain is at the helm of Hover Automotive India as its CEO. He had begun his professional journey in 1986 with Hindustan Unilever as Sales Manager/ Business Manager – Exports. He moved on to Unilever Arabia as Marketing Manager in 1994. After a two-year stint there, Jain joined Remy Cointreau/ Highland Distillers as MD – India and Area Countries in 1996.
Jain then ventured into the media industry with his move to ABP Pvt Ltd as Vice President, Marketing, in 2003. In 2007, he joined Zee Turner Ltd as CEO. He joined his current assignment at Hover Automotive India in November 2010.
In conversation with exchange4media’s Suraj Ramnath, Jain speaks about Nissan’s marketing plans for India.
Q. Do you plan any new launched in the near future?
Q. Where do you see Nissan in the Indian market in five years’ time?
Q. What are your market spends for the launch?
Q. The Government of India has decided to increase fuel prices yet again. How will this affect Nissan in terms of sales?
Q. With diesel cars being preferred in India, is Nissan considering manufacturing more diesel cars?
Q. What are the factors that will drive your marketing strategy?
Q. What is the media mix that you have used?
Q. With continuous rise in interest rates, how does Nissan prepare itself to retain customer’s interest and boost in sales?
Q. Post its launch, Nissan Sunny has been seen encouraging sales. Do you plan to do a bit more aggressive marketing or advertising?
Q. What has been the success rate for Nissan in India?
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