<b>David Gould</b>, Global Digital, Managing Director, Starcom MediaVest Group, <b>Steve Simpson, Global Leader, Analytics</b>, <b>Starcom MediaVest Group</b>
I see India as a hub of excellence for data analytics for the whole of Asia. A lot of thinking, technology and many of our approaches will be born here - David Gould, Global Digital, Managing Director, Starcom MediaVest Group
I see India as a hub of excellence for data analytics for the whole of Asia. A lot of thinking, technology and many of our approaches will be born here - David Gould, Global Digital, Managing Director, Starcom MediaVest GroupIn conversation with exchange4media’s Priyanka Mehra, David Gould, Global Digital, Managing Director, and Steve Simpson, Global Leader, Analytics at Starcom MediaVest Group talk about the integration of data and analytics, their views on big data in India, ‘POEM’, their belief in the ‘human experience’ philosophy, making India the hub for the rest of Asia and more... Q. How does SMG leverage its data expertise?
It is our ability to connect data sources and make sense of it, across ‘paid owned and earned media’. This concept applies not only in very advanced markets like Western Europe and the US, but equally to China and India, which are developing at scale, we’ve had a lot of success with that.
It applies to many of our clients, where we are trying to make the market in digital. These clients are embracing this concept in order to get to a place where they have confidence in embracing that digital future.
Q. What is your view of SMG’s India market when it comes to Digital and Analytics?
Steve: Naturally, knowing the Indian market pretty well, there is no surprise for us that there are a couple of big players in this market. With our positioning, we feel that ‘human experience’ becomes very important for marketers in this converging world. Despite the fact that the digital is market still being made here. It is such that you are finding that the consumer has opportunity to meet the brand across multiple touch points simultaneously, particularly with regard to OOH, TV and Mobile, which means we need to surround our consumers with brand experiences that meet them in their environments, and we do this by putting data at the core of things that we do, and integrating those data sources across various elements to make smarter decisions.
Q. Where do you see India when it comes to digital?
Q. Do you think India is amply leveraging the use of social media?
Q. What is SMG’s focus in India for Data and Analytics for 2013?
Q. What is the future of big data in India?
We are well positioned, especially with our positioning around ‘human experience’ that allows us to think of experiences that are created by data with a series of tools that can make sense of that information. And our extended family that includes Convonix really activates and brings it to life for marketers. There is great opportunity for India to leap frog in its application of big data to marketing.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube