New-age brand marketers say the next marketing battle may be less about reaching young consumers and more about earning a place in their culture
The House of Abhinandan Lodha
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8 Articles
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HoABL appoints Navneet Dass as AGM – Brand Marketing
Prior to this, Dass was Lead Platform Marketing (B2C Business) at UltraTech Cement
Leadership Timeline
2 Updates
Oct 2023
Latest
Karoline Leavitt — Press Secretary (departure)
Karoline Leavitt to step down as White House press secretary to devote more time to her family.
Oct 2023
Navneet Dass — AGM – Brand Marketing (appointment)
Navneet Dass has joined The House of Abhinandan Lodha as AGM – Brand Marketing.
Campaigns, Awards & Events
Happiest Places to Work® Awards
Aug 2023
Honouring India’s most people-first organizations.
AI Insights
AI
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Strategic Appointment. HoABL appointed Navneet Dass as AGM – Brand Marketing to strengthen its marketing efforts and brand positioning.
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Focus on Community Engagement. The company is adapting to a marketing landscape that prioritizes cultural relevance and community engagement, especially among Gen Z consumers.
FAQs
AI
The House of Abhinandan Lodha is a brand known for its innovative approach in the jewellery sector, focusing on community engagement and modern marketing strategies.
Navneet Dass is the current AGM – Brand Marketing at The House of Abhinandan Lodha.
HoABL is influenced by the trend of brands engaging more deeply with communities and culture, particularly targeting younger consumers.
Navneet Dass's appointment is significant as it reflects HoABL's commitment to enhancing its brand marketing efforts in a competitive landscape.
HoABL is adapting by focusing on community-driven marketing and understanding the preferences of younger consumers.
AI-assisted summary, reviewed by our newsroom
AI
The House of Abhinandan Lodha (HoABL) has recently appointed Navneet Dass as AGM – Brand Marketing, indicating a strategic focus on enhancing its brand presence. This move aligns with the evolving marketing landscape where brands are increasingly looking to engage with communities and culture, particularly among younger consumers.
Key Executives
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Navneet Dass
AGM – Brand Marketing