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Miraj Entertainment

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Mumbai, India mirajgroup.com
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4
Leadership Changes
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Events
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Latest News
19 Articles
Microdrama boom needs a new script: Nikhil Mirchandani, Hoop
Microdrama boom needs a new script: Nikhil Mirchandani, Hoop

After producing more than 30 shows, Hoop Entertainment Founder Nikhil Mirchandani sees a market ready to expand beyond ‘hidden billionaires’ and ‘reve...

Hoop Entertainment adds 2 micro-dramas to JioHotstar’s Tadka
Hoop Entertainment adds 2 micro-dramas to JioHotstar’s Tadka

With the two new titles, Hoop crosses the 30-show mark in the micro-drama ecosystem

Universal Music appoints Libby Bush as President, Global Brands & Commercial Partnerships
Universal Music appoints Libby Bush as President, Global Brands & Commercial Partnerships

Bush will report to UMG’s Chief Operating Officer Boyd Muir

Cinema advertising goes beyond the screen, but not year-round
Cinema advertising goes beyond the screen, but not year-round

Cinema may have an attention advantage, but it still weighs in at less than 1% of AdEx. With the industry now selling more than the screen, is that en...

Next IPL Media Rights: Could CTV redraw the map to bring more bidders to the table?
Next IPL Media Rights: Could CTV redraw the map to bring more bidders to the table?

With Connected TV emerging as a major viewing and advertising screen, the next tender could see BCCI explore more granular packages, say industry sour...

The IP gold rush: Why everyone wants a piece of India’s microdrama market?
The IP gold rush: Why everyone wants a piece of India’s microdrama market?

From legacy TV libraries and digital storytelling platforms to studios and OTT players, a new wave of partnerships is turning microdrama IP into a str...

TRAI set to recommend regulatory framework for FAST, ALTD services
TRAI set to recommend regulatory framework for FAST, ALTD services

Several major broadcasters, however, have opposed TRAI bringing FAST and ALTD under telecom-style authorisation

From Rohit to Sehwag: Cricketing icons take on new innings with TV & streaming
From Rohit to Sehwag: Cricketing icons take on new innings with TV & streaming

While Rishabh Pant is judging a gaming reality show, Rohit Sharma will be on TV with a family entertainer, and Sehwag has turned anchor on streaming

IWMBuzz.com’s OTT Conclave India Web Fest Season 8 marks a spectacular success
IWMBuzz.com’s OTT Conclave India Web Fest Season 8 marks a spectacular success

India Web Fest Season 8, hosted by IWMBuzz, was a big success. The event discussed content, technology, streaming (OTT), data, and digital marketing i...

Hocco brings Mirzapur’s iconic Bullet to life as an ice cream
Hocco brings Mirzapur’s iconic Bullet to life as an ice cream

Collaboration turned one of the franchise’s most recognisable symbols into an ice cream experience, as Mirzapur: The Movie enjoyed a strong opening we...

The Amritraj Brothers - An Indian family on the world stage
The Amritraj Brothers - An Indian family on the world stage

Guest Column: Bhuvan Lall chronicles the extraordinary journey of the Amritraj brothers, from Chennai to the global stage, and the values of self-beli...

VisualDub enables lip-sync for multi-language theatrical films
VisualDub enables lip-sync for multi-language theatrical films

AI lip-sync technology from NeuralGarage enables theatrical films to cross language barriers while preserving natural lip movement, including IMAX and...

Microdramas move up the value chain as top studios bet on vertical storytelling
Microdramas move up the value chain as top studios bet on vertical storytelling

From YRF to Applause and from EPIC Studios to Pratilipi, big content companies are moving into microdramas, signalling a shift from short-form experim...

Why has Korean content become the new battleground for OTT platforms?
Why has Korean content become the new battleground for OTT platforms?

From Netflix's early K-drama push to Prime Video's CJ ENM partnership, platforms are turning to Korean content to deepen engagement; as local original...

Paramount to sign deal with theatres for 30 films a year post WBD acquisition: Reports
Paramount to sign deal with theatres for 30 films a year post WBD acquisition: Reports

According to media reports, Paramount is offering theater operators a three-year agreement under which the company will promise to release at least 30...

Beyond the Box Office: Why India's content studios are betting big on music IP?
Beyond the Box Office: Why India's content studios are betting big on music IP?

As music becomes one of entertainment's most valuable long-tail assets, production houses are building their own labels, signalling a broader shift fr...

Happy birthday Rajiee M Shinde: The visionary behind Punjabi television’s global success
Happy birthday Rajiee M Shinde: The visionary behind Punjabi television’s global success

Shinde has built television channels, launched entertainment formats and created industry institutions that continue to shape Punjabi media

From Horses to Cockroaches: Why marketing needs better metaphors for the creator economy
From Horses to Cockroaches: Why marketing needs better metaphors for the creator economy

Guest Column: Ajay Kulkarni, Director-Growth Barcode Entertainment, writes that the creator economy needs a new language to define creators by their i...

Sameer Munshi elevated to COO at Miraj Entertainment
Sameer Munshi elevated to COO at Miraj Entertainment

Munshi has over 25 years of experience in leading large-scale malls and cinema exhibition operations

Leadership Timeline
4 Updates
Oct 2023 Latest

Sameer Munshi — Chief Operating Officer (appointment)

Sameer Munshi elevated to COO at Miraj Entertainment.

Oct 2023

Nikhil Mirchandani — Founder (appointment)

Nikhil Mirchandani discusses the future of microdramas and his vision for Hoop Entertainment.

Oct 2023

Nikhil Mirchandani — Founder (appointment)

Nikhil Mirchandani discusses the future of microdramas and his role in leading Hoop Entertainment.

Nov -0001

Rajiee M Shinde — Chief Executive Officer (appointment)

Rajiee M Shinde's leadership transformed the organisation into a global media company with a strong international footprint.

AI Insights
AI
  • Expansion in Microdrama Production. Miraj Entertainment has successfully produced over 30 microdramas, indicating a strong foothold in this niche market.
  • Strategic Content Asset. The rise of microdrama as a popular format presents Miraj Entertainment with opportunities to capitalize on partnerships and content distribution.
? FAQs
AI
Miraj Entertainment primarily focuses on microdramas, a format that has gained popularity in recent years.
Miraj Entertainment has produced over 30 shows in the microdrama ecosystem.
Many of Miraj Entertainment's microdramas are available on platforms like JioHotstar.
Yes, Miraj Entertainment is exploring partnerships to enhance its content distribution and reach in the microdrama market.
Microdrama is becoming a strategic content asset, attracting interest from various players in the entertainment industry.
AI-assisted summary, reviewed by our newsroom
AI

Miraj Entertainment is actively engaging in the burgeoning microdrama market, having produced over 30 shows and recently expanding its offerings with new titles on JioHotstar. The company is positioned to leverage the growing interest in microdrama content as a strategic asset in the evolving entertainment landscape.

Key Executives
1 People
NM
Nikhil Mirchandani
Founder, Hoop Entertainment
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