Agarwal, a former Ogilvy leader, and Dasgupta, former CCO at BBDO and ADK Fortune, will spearhead the agency’s next phase of growth
Garage Worldwide
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Articles
3
Leadership Changes
2
People
Latest News
7 Articles
LOM Worldwide appoints Chandana Agarwal and Akashneel Dasgupta as Managing Partners
Priyanka Saini moves on from Cheil India, joins BBDO India
Saini joins BBDO India as AVP
Search had keywords. Social had audiences. Can ChatGPT sell context?
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attrib...
As India resets TV ratings, digital’s measurement black boxes loom larger
Advertising money and viewing are shifting towards digital video environments where the platforms themselves largely control the underlying audience s...
Celebrating Sunita Rajan: Steering Bloomberg Media’s APAC growth story
As Bloomberg Media's Managing Director for APAC Media Sales & Marketing celebrates her birthday, a look back at a career built on driving revenue and...
Why India's best talent, boldest ideas, and biggest brands are choosing independence
Networks are consolidating and cutting jobs by the thousand; independents are picking up the awards, the mandates and the marquee names instead
Are creative agencies now building campaigns or businesses?
As agencies stack up AI, commerce and consulting mandates, the industry is asking whether the campaign brief has quietly become a business one
Leadership Timeline
3 Updates
Oct 2023
Latest
Priyanka Saini — AVP (appointment)
Priyanka Saini moves on from Cheil India to join BBDO Worldwide as AVP.
Oct 2023
Chandana Agarwal — Managing Partner (appointment)
Appointment of Chandana Agarwal as Managing Partner at LOM Worldwide.
Oct 2023
Akashneel Dasgupta — Managing Partner (appointment)
Appointment of Akashneel Dasgupta as Managing Partner at LOM Worldwide.
AI Insights
AI
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Leadership Change. The appointment of Chandana Agarwal and Akashneel Dasgupta as Managing Partners indicates a strategic shift in leadership aimed at driving growth and innovation within the agency.
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Focus on Growth. With new leadership, Garage Worldwide is poised to focus on expanding its service offerings and enhancing its market presence, particularly in the digital advertising space.
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Industry Trends. The agency is navigating a changing landscape where independent firms are gaining traction against larger networks, highlighting a shift in client preferences towards more agile and innovative partners.
FAQs
AI
Chandana Agarwal and Akashneel Dasgupta have been appointed as the new Managing Partners.
The primary goal is to spearhead the agency’s next phase of growth and enhance its market position.
There is a notable trend of independent agencies gaining recognition and business as larger networks consolidate and cut jobs.
Chandana Agarwal is a former leader at Ogilvy, while Akashneel Dasgupta previously served as CCO at BBDO and ADK Fortune.
The agency is focusing on expanding its capabilities and service offerings to better compete in the evolving digital advertising environment.
AI-assisted summary, reviewed by our newsroom
AI
Garage Worldwide has recently appointed Chandana Agarwal and Akashneel Dasgupta as Managing Partners to lead the agency's next phase of growth, marking a significant shift in its leadership structure. This move reflects the agency's commitment to enhancing its market position and expanding its capabilities in the competitive advertising landscape.
Key Executives
2 People
CA
Chandana Agarwal
Managing Partner
AD
Akashneel Dasgupta
Managing Partner