At Pitch BFSI Summit, Russhabh R Thakkar, Founder and CEO of Frodoh, explored the shifts in the CTV ecosystem
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From mass TV to regional screens, why CTV is now a sharper media play: Russhabh Thakkar
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As CTV scales in India, can ad loads rise without breaking the viewing experience?
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From ₹1 lakh budget to the big screen: How MSMEs are driving India’s CTV boom
For regional and MSME advertisers, the combination of a large-screen environment and local targeting is particularly attractive
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As AI reshapes ad agencies, India's missing guardrails put governance in industry's hands
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AI Insights
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Focus on CTV Growth. Frodoh is positioning itself as a key player in the rapidly growing CTV market in India, emphasizing the importance of regional targeting for MSMEs.
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Engagement in Industry Dialogues. The company is actively participating in industry summits, showcasing its thought leadership in the evolving media landscape, particularly regarding brand-consumer dynamics.
FAQs
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Frodoh primarily focuses on connected television (CTV) advertising and its impact on brand-consumer relationships.
The founder of Frodoh is Russhabh R Thakkar.
Frodoh participated in the Pitch BFSI Summit, discussing trends in the CTV ecosystem.
Frodoh supports MSMEs by providing advertising solutions that leverage the large-screen environment and local targeting capabilities of CTV.
Frodoh addresses challenges related to ad loads and viewer experience in the growing CTV market.
AI-assisted summary, reviewed by our newsroom
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Frodoh's founder, Russhabh R Thakkar, recently participated in the Pitch BFSI Summit, discussing the evolving landscape of connected TV (CTV) in India. The company is actively engaging in conversations about the impact of CTV on advertising and brand-consumer relationships, highlighting the opportunities for regional and MSME advertisers.
Key Executives
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Russhabh R Thakkar
Founder and CEO