From a 50% increase in SUTA’s OOH spend to 75,000 sq. ft. of festive branding by Emami’s WeMe, brands are turning Pujo’s cultural capital into adverti...
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Emami's digital share of ATL jumps from 20% to 55% in five years
Digital now accounts for 55% of Emami's ATL spends, up from 20% in FY22
Campaigns, Awards & Events
WeMe Durga Puja Campaign
Oct 2023
Emami Agrotech’s snacking brand WeMe has taken up temporary outdoor inventory across around 60 strategic locat...
AI Insights
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Increased Digital Marketing Investment. Emami's digital share of ATL spending has surged from 20% to 55% over five years, indicating a strong shift towards digital channels in their marketing strategy.
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Outdoor Advertising Strategy. During the Pujo festival, Emami has made a significant investment in outdoor advertising, securing a large amount of space for branding through its WeMe initiative.
FAQs
AI
Digital now accounts for 55% of Emami's ATL spends.
Emami has secured 75,000 sq. ft. of festive branding space for the Pujo festival.
In FY22, Emami's digital share of ATL spending was 20%.
WeMe is Emami's initiative focused on outdoor advertising, particularly during cultural events like the Pujo festival.
Emami has shifted its marketing strategy to significantly increase its investment in digital advertising.
AI-assisted summary, reviewed by our newsroom
AI
Emami has significantly increased its digital advertising spend, with digital now accounting for 55% of its above-the-line (ATL) marketing expenditures, up from 20% in FY22. Additionally, the company is actively engaging in outdoor advertising during the Pujo festival, with a notable presence through its WeMe brand, which has secured 75,000 sq. ft. of festive branding space.
Key Executives
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HV
Harsha V Agarwal
Co-Founder & Director
RB
Rohit Bhasin
CEO