Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce,...
Colgate-Palmolive
11
Articles
6
Leadership Changes
2
Campaigns
2
People
Latest News
11 Articles
Why FMCG giants are betting big on D2C
Festive ad spends rise as consumer brands bet on resilient demand
Brands are gearing up for the festive rush with sharper offers, hyper-local campaigns and regional activations, as mass media and digital spends are e...
Colgate shifts 60% of advertising spend to digital as brand investments rise
The company has been increasing marketing support as it looks to drive category growth, premiumisation and consumer adoption of newer products
FMCG's corner office turns into a revolving door for CEOs
In 13 months, nearly every marquee FMCG name has changed its chief executive; experts attribute this to a slowing consumption engine, impatient shareh...
The changing face of FMCG leadership: Inside India’s latest CEO reshuffle
The latest CEO transitions indicate a sector increasingly looking for leaders who can navigate growth, premiumisation and changing consumer behaviour
Prabha Narasimhan elevated to EVP - Marketing, APAC at Colgate-Palmolive
Prabha Narasimhan currently serves as the Managing Director and Chief Executive Officer of Colgate-Palmolive's India business
Colgate-Palmolive appoints Manish Anandani as MD & CEO for India
Prabha Narasimhan elevated to EVP- Marketing, APAC
Colgate-Palmolive India partners Bombay Shaving Company for Palmolive’s D2C growth
Bombay Shaving Company will take charge of Palmolive’s consumer-facing advertising and customer relationships across e-commerce and D2C channels
FMCG giants turn up advertising heat as competition intensifies
Marico, HUL, Britannia, Dabur and Colgate increased brand investments in FY26 as they sought to defend market share, strengthen premiumisation and sta...
Colgate’s ad spends up 34% in Q1FY27
The spends stood at ₹251.9 crore during the quarter ended June 30, 2026, compared to ₹188.4 crore in the corresponding quarter last year
Marketers say instinct still wins the breakthrough, even in the age of AI
At e4m TechManch 2026, brand heads discussed that while algorithms can optimise speed, efficiency & scale, breakthrough ideas, emotional resonance & b...
Leadership Timeline
6 Updates
Sep 2026
Latest
Manish Anandani — MD & CEO (appointment)
Appointment of Manish Anandani as Managing Director and Chief Executive Officer for Colgate-Palmolive India.
Sep 2026
Manish Anandani — MD & CEO (appointment)
Manish Anandani will succeed Prabha Narasimhan as MD & CEO.
Sep 2026
Manish Anandani — MD & CEO (appointment)
Manish Anandani will succeed Prabha Narasimhan as MD & CEO.
Sep 2026
Prabha Narasimhan — Executive Vice President - Marketing, Asia-Pacific Division (appointment)
Elevated to EVP - Marketing, APAC.
Sep 2026
Prabha Narasimhan — Executive Vice President - Marketing, Asia-Pacific Division (appointment)
Prabha Narasimhan elevated to EVP - Marketing, APAC at Colgate-Palmolive.
Aug 2026
Prabha Narasimhan — EVP–Marketing (elevation)
Prabha Narasimhan is elevated to EVP–Marketing for the Asia-Pacific region.
Campaigns, Awards & Events
Colgate MaxFresh Peppermint Ice Summer Campaign
Jun 2026
A summer campaign for Colgate MaxFresh Peppermint Ice, positioning it as a cooling toothpaste for the summer s...
Festive Campaign
Oct 2023
Colgate-Palmolive India increased ad and promotion expenditure 33.7% to ₹252 crore.
AI Insights
AI
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Increased Digital Advertising Spend. Colgate-Palmolive has increased its advertising expenditure by 34% in Q1FY27, with a significant portion now allocated to digital channels, indicating a strategic pivot towards online engagement.
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D2C Partnerships. The partnership with Bombay Shaving Company highlights Colgate-Palmolive's commitment to enhancing its D2C capabilities, which is crucial for adapting to changing consumer behaviors and preferences.
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Focus on Premiumisation. The company's marketing strategy emphasizes premiumisation, aiming to attract consumers to newer and higher-end products in a competitive market.
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Leadership Changes. Recent leadership appointments, including Manish Anandani as MD & CEO for India, reflect a strategic focus on navigating growth and premiumisation in the FMCG sector.
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Market Competition. Colgate-Palmolive's increased brand investments are part of a broader trend among FMCG companies to defend market share and enhance visibility in a fragmented marketplace.
FAQs
AI
Colgate-Palmolive has shifted 60% of its advertising spend to digital platforms to enhance brand investments and drive category growth.
Manish Anandani has been appointed as the MD & CEO for Colgate-Palmolive India.
The partnership aims to enhance Palmolive's direct-to-consumer growth by leveraging Bombay Shaving Company's expertise in consumer-facing advertising and customer relationships.
Colgate-Palmolive's ad spend increased by 34% in Q1FY27, amounting to ₹251.9 crore compared to ₹188.4 crore in the same quarter last year.
FMCG companies are increasingly focusing on digital commerce, premiumisation, and direct consumer relationships to adapt to changing market dynamics.
AI-assisted summary, reviewed by our newsroom
AI
Colgate-Palmolive has recently shifted 60% of its advertising budget to digital platforms, aiming to enhance brand investments and drive category growth. The company has also partnered with Bombay Shaving Company to boost its direct-to-consumer (D2C) initiatives, reflecting a broader trend among FMCG giants to embrace digital commerce and consumer relationships.
Key Executives
2 People
MA
Manish Anandani
MD & CEO, India
PN
Prabha Narasimhan
EVP - Marketing, APAC