Chillout: A true Piscean, Chetan Asher loves to swim and relax at the beach

The Founder & CEO of Tonic Worldwide tells us how he spends his weekends

Being the CEO of a digital marketing agency, we know, is not an easy job. Chetan Asher, Founder & CEO, Tonic Worldwide, obviously has a very busy schedule during the week. But come weekend, and one can see him relaxing at the beach for hours and watching TV series and movies.

We caught up with Asher to know what all he loves to do on weekends. Read on:


On a typical weekend you will find me...

I am a Piscean. And like most Pisceans, I love to swim and be at the beach. I am lucky that one of Mumbai's less frequented beaches is very close to my house. I make sure to squeeze out some time for swimming on weekends. Rest of my weekend is spent binging on TV series or brunching with family and friends. Some Saturdays, I also catch up with Tonickers, who are an extended family to me, for brainstorming on projects.

My idea of relaxing is...

Swimming or binge watching latest movies and series

One vice I cannot do without...

One would have been ideal, but there are a few for me. I love beer and end up trying a new craft beer or a new brand from across the world every other weekend. I am a vegetarian, but love experimenting with new restaurants in town.

I love a staycation/adventure... 
I love both, big cities and outdoors. Vacation for me is about immersing in the culture of a new place and an opportunity to collect new experiences. I love road trips. Last year, I went on a road trip across California and that was quite an experience. Driving across the length and breath of Mauritius, I saw the country in a way that even guidebooks would not have described.







I confess, I am a...
Foodie and travel junkie.

I spend me-time on...

Feeding my curiosity, browsing about everything under the sun. I like browsing particularly about design trends, typography…kind of obsessed with it.

The last show I binge watched...

I am watching multiple shows at this point. Blacklist, Mad Men and Ozark are what I am currently watching.

To save my life, I can make a mean...

Sandwich. Nothing beyond that. However, I like to team up with my mom who is an excellent cook and experiment, usually baking.

A skill/hobby I want to learn this year...

Get back to writing.

My next vacation/adventure will be ...

Going back to Japan. I went to Tokyo sometime back but, want to go to Hokkaido and other parts of the country as well. Also, an annual trip to both Kasuali and Goa is always there.

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