English news channels pull out of BARC
Following BARC's release of Republic viewership data ignoring NBA's plea to delay the release, prominent english news channels have decided to pull out of BARC.
Following BARC's release of Republic data ignoring NBA plea to delay the release, prominent English news channels have decided to pull out of BARC.
“We refer to our letters dated May 15, 2017 and May 17, 2017 about multiple LCNs being used by REPUBLIC TV Channel licensed under the news and current affairs genre launched on 6.5.2017. We find that despite our two letters, you have gone ahead and released the inflated and corrupt data for REPUBLIC TV as of this morning. This has serious implications and has caused irreversible damage to India’s existing English news TV Channels,” wrote NBA Secretary General Annie Joseph to BARC CEO Partho Dasgupta.
She added, “As you can see from the data you have put out, there is no logic or rationale for REPUBLIC TV to have the kind of shares and reach across all key markets. On a pan India basis, discrepancies have been noticed across markets which completely distort the statistics for a very important and influential news genre. Given your indifference to the serious situation at hand, we are left with no option but to advice some of our aggrieved members to opt out of the BARC’s watermarking system with immediate effect until there is appropriate redressal of our grievance. We hope good sense prevails and urgent corrective action is taken by BARC."
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