BARCpullout
'BARC India was set up with the mandate to measure what India watches'

24 hours after the controversy over Republic ratings, BARC has issued a statement defending its data

exchange4media Staff May 20, 2017 5:41 PM

When BARC had a tussle with broadcasters even earlier...

With English news channels and BARC India taking pot shots at each other we take a look at earlier instances when the broadcasting industry wasn’t happy with the measurement agency

exchange4media Staff May 20, 2017 8:45 AM

English news channels pull out of BARC

Following BARC's release of Republic viewership data ignoring NBA's plea to delay the release, prominent english news channels have decided to pull out of BARC.

exchange4media Staff May 19, 2017 7:28 PM

Acted in self-defence, not running on multiple LCNs anywhere now: Times Now

The network also termed BARC’s week 19 data as "tainted" and "not dependable"

Saif Ahmad Khan May 19, 2017 1:38 PM

News channels pulling out of BARC unhealthy for the industry: Experts

Leading industry experts unanimously agree that English news channels pulling out of BARC will eventually face the brunt

exchange4media Staff May 19, 2017 8:57 AM