The Advertising Club, today, announced the finalists for the Effie Awards 2015, to be held on Wednesday, 27th January, 2016. Over 100 brands that ran campaigns in India from 1st October, 2014 to 30th September, 2015 (12 months) were eligible for entry and only a select few will be vying for the top honors across 26 award categories, this Wednesday

exchange4media Staff Jan 27, 2016 6:15 PM

Through CNN International Commercial, publishers around the world can access exclusive CNN content and reporting about the race for the White House, taking in all of the major events, debates and news stories

exchange4media Staff Jan 27, 2016 5:44 PM

Life Insurance Corporation of India is the presenting sponsor of the award this year.

exchange4media Staff Jan 27, 2016 5:35 PM

Is the old way of brand building dead? We think so. In 2016 brands will need a radical shift in their approach to selling writes Sonal Narain, Chief Strategy Officer, Cheil India

Sonal Narian Jan 27, 2016 10:49 AM

Sources also indicate that this is the beginning of a partnership of sorts that will be looking at the broadcast space aggressively

exchange4media Staff Jan 27, 2016 9:39 AM

2015 was widely considered as a recovery year for the OOH sector and the industry will now look to build on its gains in the year to make 2016 even more successful and Kinetic is also looking to further cement its position in India, a market that it considers firmly in its top 5 regions

Abhinn Shreshtha Jan 27, 2016 9:17 AM

Regular, constructive dialogue is healthy for B2B relationships. This provides frequent opportunities to raise problems and to avoid letting trivial things get out of control writes Kim Walker, Founder, Aprais

Kim Walker Jan 27, 2016 8:59 AM

In the category of 'Others-Advertising & Communication', advertising legend Piyush Pandey was awarded the prestigious Padma Shri this year

exchange4media Staff Jan 27, 2016 8:57 AM

As the country celebrated its 67th Republic Day, the broadcasters had varied offerings lined up for the viewers, from movie marathons to special shows revolving around eminent historical figures and documentary films

Madhuwanti Saha Jan 27, 2016 8:52 AM

Asia Pacific Effie Awards has announced the names of three more Heads of Jury for the 2016 Awards. The new members are: Nagesh Alai, Vice Chairman, Global of FCB Worldwide, Richard Murphy, CVP Digital, Growth & Foundation Markets of McDonalds, and Sandeep Seth, Brand Director, Global of SK-II (P&G). This completes the Heads of Jury line-up for the 2016 Awards

exchange4media Staff Jan 27, 2016 8:42 AM

Is the old way of brand building dead? Sonal Narain, Chief Strategy Office of Cheil India gives her thoughts on Brand Building and how it should change in 2016.

Sonal Narian Jan 27, 2016 8:30 AM

A company’s culture is what defines it, far more than its quarterly report. One of the best ways to attract future employees and customers is by creating a vibrant workplace culture writes Rohan Bhansali, Co-Founder, Gozoop

Rohan Bhansali Jan 27, 2016 8:28 AM

Net revenues increased by 20.7% to `9,940.7 crore for the quarter ended December 31, 2015 as against ` 8,234.8 crore for the corresponding quarter of the previous year. Net interest income for grew by 24.0% to `7,068.5 crore, from ` 5,699.9 crore for the quarter ended December 31, 2014 driven by average assets growth of 28.2% and a net interest margin for the quarter of 4.3%

exchange4media Staff Jan 27, 2016 8:12 AM