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Guest Column: Decoding Brand Building in 2016: Sonal Narain?blur=25

Is the old way of brand building dead? We think so. In 2016 brands will need a radical shift in their approach to selling writes Sonal Narain, Chief Strategy Officer, Cheil India

Sonal Narian Jan 27, 2016 10:49 AM

Guest Column: Decoding Brand Building in 2016: Sonal Narain?blur=25

Is the old way of brand building dead? Sonal Narain, Chief Strategy Office of Cheil India gives her thoughts on Brand Building and how it should change in 2016.

Sonal Narian Jan 27, 2016 8:30 AM