Ad Guru Piyush Pandey awarded Padma Shri sets Twitter abuzz with congratulatory messages

Advertising legend Piyush Pandey, Executive Chairman and Creative Director, Ogilvy & Mather, India and South Asia, was awarded the prestigious Padma Shri this year under the 'Others-Advertising & Communication', category. Soon after the win, Twitter was abuzz with congratulatory messages from industry, politicians and fans.

Pandey’s famous-- ‘Abki Baar Modi Sarkar’ advertising campaign, played a key role in the effectiveness and success of the BJP’s general election campaign in the country. He has made tremendous contribution in the field of advertising, from conceptualising award winning campaigns for Fevicol, Fevikwik, Cadbury Dairy Milk, Vodafone, Indian Tourism and Polio Eradication among others.

In 2004, Pandey became the first Asian to serve as the President of the Cannes jury. He achieved international recognition in 2002 with his work for Cancer Patients Aid Association (2 Grand Prix at the London International Advertising Festival, 2 Gold Lions at Cannes, a One Show Pencil, a Clio (Bronze) and Fevicol adhesive (Silver Lion, One Show and Clio finalist). In the same year, Media Asia named him Asia's Creative Person of the Year.

Last year, he released his book ‘Pandemonium’ in which he shares his journey, his work, philosophy, inspiration, failures and his insights about effectively communicating a simple message.

On Twitter, congratulatory messages were pouring in throughout Tuesday. Advertising honchos, channel heads, politicians and fans wished him for winning the prestigious award. Below are some tweets from industry honchos and political bigwigs like Raj Nayak, Bobby Pawar, KV Sridhar, Jitender Dabas, Milind Deora and  Vasundhara Raje .

You make us proud my friend. Congratulations #PiyushPandey on your #PadmaShri 4 contribution to Indian Advertising ?? pic.twitter.com/emn9F4E6ik

— Raj Nayak (@rajcheerfull) January 26, 2016

#PadmaShri Piyush Pandey. You were that to many of us long before you were officially bestowed the honour.

— Bobby Pawar (@FRIEDFOODBRAIN) January 26, 2016

#PadmaShri for #PiyushPandey. Well deserved. This I hope is the first of many more Padmas.

— K V Sridhar (@kvpops) January 26, 2016

Padma Shri for #PiyushPandey ... a proud moment for all of us in advertising. Now as a planner I want @desaisantosh to win a Padma Award.

— Jitender Dabas (@dabas_jeetu) January 26, 2016

Congratulations to Gulabo Sapera, Piyush Pandey & family of Late Sh. Surana ji for being awarded the Padma Shri. Rajasthan is #Proud!

— Vasundhara Raje (@VasundharaBJP) January 26, 2016

Congratulations to Hafeez Contractor, Piyush Pandey & @SudharakOlwe for being awarded the Padma Shri. Big win for Indian creativity!

— Milind Deora (@milinddeora) January 25, 2016

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