The Advertising Club Announces Finalists For “Effie Award 2015”

The Advertising Club, today, announced the finalists for the Effie Awards 2015, to be held on Wednesday, 27th January, 2016. Over 100 brands that ran campaigns in India from 1st October, 2014 to 30th September, 2015 (12 months) were eligible for entry and only a select few will be vying for the top honors across 26 award categories, this Wednesday

The Advertising Club Announces Finalists For “Effie Award 2015”

The Advertising Club, today, announced the finalists for the Effie Awards 2015, to be held on Wednesday, 27th January, 2016.Over 100 brands that ran campaigns in India from 1st October, 2014 to 30th September, 2015 (12 months) were eligible for entry and only a select few will be vying for the top honors across 26 award categories, this Wednesday.

The Advertising Club had, in preparation of this year’s Effies, drawn up a slew of changes to revamp the awards. In keeping with the convenience of the digital world we live in, for the first time, entries could be submitted online. As an acknowledgement to the increasing importance of the startup ecosystem in our country, a new category called New Product or Service - Best Campaign for a Start-up, had been introduced for the Effies 2015. The erstwhile Digital Campaign category was rechristened to the Integrated Marketing Category, underscoring the emergence of the digital medium as an inclusive rather than additional channel of marketing in today’s day and age.

The detailed list of finalists for each category is as follows:

Consumer Products - Cosmetics and toiletries, personal hygiene

Sr. No.

Brand Name

Campaign Title

1

Anchor White Toothpaste

Bindaas Daant Toh Bindaas Aap

2

Clean & Clear

CLEAN & CLEAR SEE THE REAL ME - A HIMALAYAN ODYSSEY

3

Close up

First Move

4

Dabur Vatika

Brave N Beautiful

5

DETTOL

DETTOL- INDIA'S NEW CURRENCY FOR HYGIENE

6

DETTOL SQUEEZY

DETTOL SQUEEZY: TEACHING INDIA THE DETTOL HABIT

7

Dove Hair Care

Damage that helped Dove win

8

Fair & Lovely

Delay Marriage

9

Godrej Cinthol

Alive Is Offline

10

Godrej Expert

My First Hero

11

Hamam

Reverse Celebrity Endorsement

12

Nihar Shanti Amla

Change Made Easy

13

Parachute Advansed Ayurvedic Hair Oil

Don't Ignore Hair Fall

Consumer Products - Beverages and drinks

1

Bournvita

Swimmer

2

Kinley

Kinley: Give truth a chance

3

Mountain Dew

Mountain Dew Naam Bante Hain Risk Se - Evolution of an Iconic Brand

4

Nescafe

How Nescafe redefined the role for coffee in the life of the Indian youth

5

Paper Boat

Drinks and Memories

6

Pepsi

Crash the Pepsi IPL - From Consumers to Co-marketers

7

Tang

TANG - Reversing the curse of concentrates

Consumer Products - Confectionary and food

1

Aashirvaad

Living up to a mother's promise

2

Cadbury 5star

Stay Cool, Stay Lost

3

Cadbury Dairy Milk Silk Chocolate

BUBBLED UP FOR JOY

4

Dabur Honey

Jealous Husbands

5

Kellogg's Chocos

"Khuljaye Bachpan"

6

Kellogg's CornFlakes

Customization

7

Kellogg's CornFlakes

Solid versus Liquid

8

Kissan

Changing Kissan's Roll

9

Knorr

Small Pangs of Hunger

10

MAGGI

MAGGI #WeMissYouToo

11

Maggi Noodles

Khushiyon ki recipe

12

NESTLÉ MILKYBAR

PLAY AND LEARN WITH A TREAT YOU CAN EAT

13

NESTLÉ MUNCH

MUNCHIFICATION - 'MUNCH KHAO - APNE MANCH PE AAO'

14

Nutralite

When Lord Ganesha Walked The Talk For Nutralite

15

Saffola

Making Women's Heart Visible

16

Saffola Masala Oats

Can Foodies Be Fit Too?

Consumer Products – Others

1

Ariel Matic

Ariel - Share The Load

2

Scotch Brite Scrub Pad

The Legend of Scotch Brite

3

Surf Excel Bar

Stain Eraser

4

Titan Raga

Titan Raga - Winning back love lost

Consumer Durables - Automobiles and auto parts, two wheelers and auto related

1

BMW

Don't Postpone Joy

2

Castrol CRB Minitruck

Castrol CRB Minitruck - Launch

3

Ford Figo Aspire

Ford Figo Aspire - What Drives You?

4

Godrej aer

#changetheaer

5

Mahindra Two Wheelers

Kisi Se Kam Nahi

6

Mahindra XUV 500

Reclaim the pole position

7

Tata Prima

T-1 Season 2 The Sequel that beat the Blockbuster

Consumer Durables - Electronic goods

1

CP Plus

"Upar wala sab dekh raha hai" (The one above sees all.)

2

Dell

Ratta Raaga

3

Kindle Paperwhite

Kindle - the joy of reading

4

LENOVO INDIA

LENOVO POWERS THE GAMER IN YOU

5

Tata Sky Ltd.

Daily Dillagi

Consumer Durables – Others

1

Havells LED

Bill Chota Dil Bada

2

JSW Cement

JSW Cement: from slow - setting to fast moving

3

JSW Neosteel

Creating new category codes in steel retailing

4

pepperfry.com

Tags Effies

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