Date-wise News
JCDecaux introduces digital media propositions for branding at Bengaluru Airport

The new airport media offers an eye catching portfolio of a mega video wall, 6 digital MUPIs and 8 digital suspended screens

exchange4media Staff Sep 18, 2014 7:05 PM

MTV to showcase CEAT MTV Chase the Monsoon Season  2

CEAT MTV Chase the Monsoon, a social reality show featuring a 24 day biking road trip with 4 teams

exchange4media Staff Sep 18, 2014 6:57 PM

Kinetic carries out OOH campaign for Vodafone prepaid voice

The campaign is a mix of high impact and high reach media like billboards, bus shelters, and station media

exchange4media Staff Sep 18, 2014 6:51 PM

MY FM’s RJ Meenakshi performs at International Radio Festival

94.3 MY FM’s RJ Meenakshi recently won 'The Sound of India' contest at the Third International Radio Festival leading to her representing the country in Zurich earlier this year. The competition saw around 100 entries from RJs and producers from more than 70 public and private radio stations all over India

exchange4media Staff Sep 18, 2014 6:43 PM

Hyundai extends brand association with SRK for Xcent

Hyundai has amplified its 16-year association with Shah Rukh Khan by roping in the actor as the brand ambassador for its family sedan - Xcent. A new TVC has been rolled out, which is built around the theme of "multiplying the life's joys with generous Xtras"

exchange4media Staff Sep 18, 2014 4:35 PM

SapientNitro appoints Rohitash Srivastava & Abhishake Das in key roles

Rohitash Srivastava joins SapientNitro as Director-Marketing & Brand Strategy and Abhishake Das joins as Director-Creative. Srivastava joins in from Future Group's ideation & cultural insights cell, Future Ideas. Das joins in from Whyness Worldwide

exchange4media Staff Sep 18, 2014 3:30 PM

Sony Six bags broadcast rights for National Football League

The channel will air the National Football League over four years across the Indian Subcontinent. The partnership includes television rights to live regular season games, playoff games and the Super Bowl

exchange4media Staff Sep 18, 2014 2:12 PM

Shashank Srivastava likely to replace Mayank Pareek as Maruti's Sales & Marketing Head

Pareek is likely to join TATA Motors. Meanwhile, Maruti Suzuki's current Executive Officer - Exports, Shashank Srivastava, may be replacing Pareek, according to media reports

exchange4media Staff Sep 18, 2014 1:28 PM

India's M&E industry to clock over Rs 227,000 crore by 2018: CII-PwC study

The study forecasts CAGR of 15% for India's entertainment & media industry between 2013 & 2018. In 2013, the industry was estimated to be Rs 112,044 crore and grew by 19% over the previous year. Internet access and internet advertising have been the fastest growing segments

exchange4media Staff Sep 18, 2014 12:51 PM

Manish Chhetri joins ITV Network as Senior Vice President and National Head - SKOPE

Prior to joining ITV Network, Chhetri was Vice President & National Head - B2B Initiatives for CNBC TV18. He will be responsible for creating concepts in the B2B and B2C space

exchange4media Staff Sep 18, 2014 12:31 PM

Millennials look to 'Business' to solve world's greatest problems: Study

The India Chapter of MSLGroup's study, titled 'The Future of Business Citizenship', reveals the emergence of a new 'Social Contract' as millennials in India look beyond Government for collaborative, action-oriented solutions

exchange4media Staff Sep 18, 2014 12:08 PM

GroupM ESP facilitates key deals for the South Indian International Movie Awards

GroupM ESP implemented sponsorship deals for AskMe.com, Havells, RedBus.in, and Chola MS to leverage the SIIMA sponsorship platform

exchange4media Staff Sep 18, 2014 11:44 AM

Home Ministry streamlines process for getting security clearance by MSOs

The Ministry of Home Affairs has devised a new format for furnishing details in respect of applicant MSO companies and directors/ key executives of their companies for providing the requisite security clearance

exchange4media Staff Sep 18, 2014 11:15 AM

Mobile advertising poised for take off. Are marketers ready to board?

A recent industry report says mobile-first will be the buzz word in advertising, with content being discovered on the powerful devices first. But experts claim marketers may not be ready with content to match

Ankur Singh Sep 18, 2014 8:53 AM

Contract is about a lot of action, very little talk: Rana Barua

A number of big wins, an ROI-linked model, growing the agency vertically and horizontally and changing the agency's perception - Rana Barua, CEO, Contract India talks about the highs of his tenure

Saloni Datta Sep 18, 2014 8:39 AM

Govt revises digitisation deadline, adds to broadcasters' woes

The 2016 deadline for DAS IV comes as a relief for cable operators as they have two more years in hand, while broadcasters will have to wait for two more years to get subscription money

Abid Hasan Sep 18, 2014 8:36 AM

There's only 'one horse', says TOI; There's only one 'crybaby', counters HT

TOI's Rahul Kansal and HT's Shantanu Bhanja keep the fire of controversy alive in exclusive sound bytes to exchange4media. Both parties claim the blame game will not influence advertisers in the festive season

Abid Hasan Sep 18, 2014 8:34 AM

High kickbacks on carriage fees hurt TV industry: EY M&E Fraud Survey

Carriage fees have been a contentious issue between broadcasters and MSOs and LCOs; 83 per cent of the respondents said kickbacks were a key concern in the industry; M&E industry sees 56 per cent rise in fraud and corruption

Collin Furtado Sep 18, 2014 8:30 AM

Ear to the ground, Radio City rewards listeners with loyalty points

The FM channel has undertaken a new brand campaign to remain relevant to listeners, include brands and advertisers and reworked its content strategy to prepare for the

Abhinn Shreshtha Sep 18, 2014 8:26 AM

Google roadblocks Zee Network for Android One ads

The internet giant bought the entire ad inventory on 20 channels across Zee Network to promote its newly launched Android One

Collin Furtado Sep 18, 2014 8:23 AM