Date-wise News
Football rules as FIFA World Cup 2014 viewership surges?blur=25

The tournament has garnered more eyeballs in India this year as compared to 2010 FIFA World Cup. Sony SIX garnered 152 TVTs for the 2014 World Cup in Week 26 in comparison to 146 TVTs for matches 1 to 27 in 2010

Collin Furtado Jul 14, 2014 10:05 AM

Obit: Senior journalist Jehangir Pocha is no more?blur=25

Pocha passed away in Gurgaon on Saturday (July 12, 2014) due to cardiac arrest.

exchange4media Staff Jul 14, 2014 9:56 AM

DNA pulls down journalist's scathing article on Amit Shah; social media in furore?blur=25

After DNA reportedly deleted journalist Rana Ayyub's opinion-article on Amit Shah from its website, a social media controversy has sparked off

exchange4media Staff Jul 14, 2014 9:34 AM

SET goes into 'Yudh' mode from today?blur=25

The much anticipated foray of Big B into fiction show on TV premieres tonight. The thriller has undertaken some innovative marketing & promotion initiatives to generate buzz. It replaces 'Bade Achhe Lagte Hain'

Collin Furtado Jul 14, 2014 9:21 AM

Budget 2014: Budget will encourage investment & revive the economy: B'casters?blur=25

Major broadcasters feel that the Union Budget will preserve the positive sentiment and put the economy on a growth path. It is also a direction of the Government

Abid Hasan Jul 14, 2014 8:50 AM

Malcolm Mistry puts in his papers at DNA?blur=25

Mistry had joined DNA as CEO in November last year. Highly placed industry sources have confirmed to exchange4media that he has put in his papers in his current role as CEO

exchange4media Staff Jul 14, 2014 8:36 AM

Left in the lurch again? Budget disappoints radio players?blur=25

Expectations were high on decisions regarding FDI & tax rationalization, especially in light of the upcoming Phase III auctions; but radio players find there wasn’t much addressing the dire straits of the industry in the Budget

Abhinn Shreshtha Jul 14, 2014 8:34 AM

What's stopping HTC from taking the digital plunge??blur=25

HTC's TG is young or "young-at-heart", but it seems the brand is waiting too long to make a full-fledged plunge into digital marketing. exchange4media talks to HTC top brass to hear straight from the horse's mouth

Ankur Singh Jul 14, 2014 8:23 AM

Budget 2014: Hits and misses for the advertising and media industry?blur=25

Ashish Bhasin, Chairman & CEO South Asia, Dentsu Aegis Network, talks about the impact of Budget in terms of service tax, community radio stations, custom & excise duties & sees the Budget more as a Statement of Intent, the success will lie in the implementation and not the rhetoric

Ashish Bhasin Jul 14, 2014 8:19 AM

Guest Column: Budget spurs a renewed hope and positivity among marketers?blur=25

While the 'Digital India' programme proposed in the Budget will help bridge the digital divide, service tax on online & mobile advertising is a setback, says Harish Nair, National Digital Strategy Director, GroupM

Harish Nair Jul 14, 2014 8:16 AM