Date-wise News
CultureLIVE decodes the mantra of successful event management

The two-day event brought together stalwarts of India’s events industry to share best practices & discuss the future trends for sustainable growth

exchange4media Staff May 15, 2013 8:18 PM

Phase III auctions may not see reduction of minimum frequency separation

Reducing inter-channel spacing from 800 KHz to 400 KHz would double the no. of radio channels but this demand is unlikely to be met, at least for now

Simran Sabherwal May 15, 2013 8:06 PM

Nivea repositions male grooming category to grab larger market share

The new branding 'It starts with you' aims to help men fulfil their everyday potential, with the Nivea Men range boosting their confidence

Priyanka Mehra May 15, 2013 8:02 PM

Nivea repositions male grooming category to grab larger market share

The new branding 'It starts with you' aims to help men fulfil their everyday potential, with the Nivea Men range boosting their confidence

Priyanka Mehra May 15, 2013 8:02 PM

There are ways to deal with digital innovations: Rob Norman

Marketers need to check a few boxes before adopting tech – size of the user base, barriers, data it will create, etc., explains the Chief Digital Officer of GroupM Global

Saloni Surti May 15, 2013 7:38 PM

Madison Media’s winning streak continues with Maxx Mobile win

The win comes close on the heels of McCain Foods, Ruchi Soya, Max India’s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves wins

exchange4media Staff May 15, 2013 6:58 PM

Ajay Chacko appointed Chief Operating Officer, Network18

In his new role, Chacko will support management teams across functions. He has also been entrusted with the role of being the custodian of Brand Network18

exchange4media Staff May 15, 2013 6:57 PM

Ogilvy Mumbai wins creative duties of Home Centre in Mid-East & Africa

The win comes on the back of a multi-agency pitch that saw the participation of several creative agencies from India

exchange4media Staff May 15, 2013 6:57 PM

Manav Dhanda quits as Network Programming Head of Big FM

This was his second stint with RBNL, which lasted for seven months. He is currently an advisor to a number of start-ups, including Yowoto and Getstealdeal

Saloni Surti May 15, 2013 6:57 PM

TAM brings on board President’s Medal awardee to safeguard ops

The market research service provider has fortified its TV panel home security process by setting up a dedicated vigilance desk headed by a former cop

exchange4media Staff May 15, 2013 6:56 PM

Razorfish ropes in Manan Mehta as Business Head

Mehta’s mandate includes introducing & establishing Razorfish in India, and putting together an A-team to run client operations

exchange4media Staff May 15, 2013 6:56 PM

How can brands harness the power of digital advtg? Experts reveal mantra...

Marketers need to think of digital from various aspects such as business, experiences, technology, measurement and volatility, share industry experts

Saloni Surti May 15, 2013 6:55 PM

Burson-Marsteller announces new leadership team in APAC

Patrick Ford named Regional Chairman; Matt Stafford to lead Greater China ops; Prema Sagar part of newly-created Senior Executive Leadership Team

exchange4media Staff May 15, 2013 6:20 PM

Focus bags creative duties of Institute of Computer Accountants

The mandate includes integrated marketing approach for internal & external communication via ATL & BTL activities. The win comes post a multi-agency pitch

exchange4media Staff May 15, 2013 6:15 PM

Ashish Chakravarty returns to Contract’s fold, joins as NCD

Chakravarty will be directly responsible for all creative output for Contract across all its verticals, including mainstream advtg, iContract, Designsutra & Core Consulting

exchange4media Staff May 15, 2013 6:13 PM

Maxus drives away with redBus’ media mandate

The win comes on the back of a multi-agency pitch and close on the heels of Maxus bagging the Nestle Digital and Tata Tea accounts

exchange4media Staff May 15, 2013 2:19 AM

News channels opt for self regulation on ad duration from today

Instead of following TRAI's 10+2 ad cap diktat, Hindi news channels will follow 18+3 ad duration from May 15, while for English news channels it will be 15+3

Abid Hasan May 15, 2013 1:39 AM

Now, b'casters under TAM scanner for selective claims on ratings

TAM has issued an advisory wherein it takes note of data being dredged to yield interpretations merely to force-fit into a pre-determined conclusion

Abid Hasan & Priyanka Mehra May 15, 2013 1:03 AM

Focus bags creative duties of Institute of Computer Accountants

The mandate includes integrated marketing approach for internal & external communication via ATL & BTL activities. The win comes post a multi-agency pitch

exchange4media Staff May 15, 2013 12:48 AM