Date-wise News
AdNear raises funding from Canaan and Sequoia

The company, which introduced the first location-based mobile advertising platform, is receiving funding to support expansion in the APAC region

exchange4media Staff Nov 29, 2012 7:59 PM

Sony Six expands reach across DTH platforms

The channel will showcase sports action in Standard and High Definition from its line-up of international sporting events including cricket and football

exchange4media Staff Nov 29, 2012 7:46 PM

How effective is the creative?

Brands can buy awareness but not ‘buzz’, which can only be achieved by investing in creativity

Twishy Nov 29, 2012 7:44 PM

Tourism Australia targets tourists in Mum & Del

The OOH push used large format billboards, gantries, mall facades, drop-downs, airport media, etc. to promote the land ‘Down Under’

exchange4media Staff Nov 29, 2012 7:41 PM

Billboard of the week: Renault’s clutter-free display

‘Keep it simple simply’ when planning an OOH campaign, advises Paricher Tavaria of Radio Mirchi

Priyanka Nair Nov 29, 2012 7:39 PM

Majestic MRSS recognised for ‘Technology Innovation’

Majestic MRSS has received the Market Research Award for ‘Technology Innovation’. The award was given away during the World Brand Congress 2012

exchange4media Staff Nov 29, 2012 7:27 PM

Guest Column: Social is changing travel dynamics

The hospitality industry can ignore social media only at its own peril, says Avijit Arya, CEO, Internet Moguls

Avijit Arya Nov 29, 2012 7:07 PM

“People don’t buy brands, they buy promise”

Story of a brand should be highlighted as it’s a powerful weapon if used well, says Aziz Rawat, Founder & Creative Director, General Sovereign Republic

Abid Hasan Nov 29, 2012 6:47 PM

Six nominated for IMPACT Person of the Year 2012

Nominees include Ambika Soni, Man Jit Singh, Punit Goenka, Sanjay Gupta, Vikram Sakhuja and Vineet Jain

exchange4media Staff Nov 29, 2012 6:20 PM

Brand loyalty and long-term trust are myths now

Consumers now want to explore. Thus, marketers need to change their approach towards research, say industry experts

Saloni Surti Nov 29, 2012 6:17 PM

Genesis Burson-Marsteller wins Adlabs Imagica biz

The agency has bagged the public relations mandate for Adlabs Imagica, a new entertainment theme park by Adlabs Entertainment

exchange4media Staff Nov 29, 2012 6:13 PM

Candid Marketing adds 7 new wins to kitty

Candid Marketing has bagged the activation campaigns of AXN, Sahara Force India, Superdry, Godrej Aer, Adidas, Kelloggs & Hopscotch

exchange4media Staff Nov 29, 2012 6:12 PM

DDB Mudra Delhi wins Marico’s Livon

DDB Mudra Delhi won the account following a multi-agency pitch. The account size is pegged at Rs 40 crore

exchange4media Staff Nov 29, 2012 6:10 PM

PIX ropes in Saurabh Yagnik as Business Head

In his previous stint, Yagnik was Business Head, English Channels, STAR India. He also had long stints with Hindustan Unilever and The ITC Group

exchange4media Staff Nov 29, 2012 1:36 AM

Dainik Bhaskar Group celebrates Sarthak Diwali

Through this initiative, readers from 32 centers across nine Bhaskar states joined hands to contribute 2.32 lakh units of various items for the underprivileged

exchange4media Staff Nov 29, 2012 1:32 AM

Showtime Events nominated for Gala Awards 2012

The nomination is for two events – ‘BMW Xperience’ and ‘Celebrating a Personal Milestone’

Deepa Balasubramanian Nov 29, 2012 1:00 AM