Date-wise News
AdNear raises funding from Canaan and Sequoia?blur=25

The company, which introduced the first location-based mobile advertising platform, is receiving funding to support expansion in the APAC region

exchange4media Staff Nov 29, 2012 7:59 PM

Sony Six expands reach across DTH platforms?blur=25

The channel will showcase sports action in Standard and High Definition from its line-up of international sporting events including cricket and football

exchange4media Staff Nov 29, 2012 7:46 PM

How effective is the creative??blur=25

Brands can buy awareness but not ‘buzz’, which can only be achieved by investing in creativity

Twishy Nov 29, 2012 7:44 PM

Tourism Australia targets tourists in Mum & Del?blur=25

The OOH push used large format billboards, gantries, mall facades, drop-downs, airport media, etc. to promote the land ‘Down Under’

exchange4media Staff Nov 29, 2012 7:41 PM

Billboard of the week: Renault’s clutter-free display?blur=25

‘Keep it simple simply’ when planning an OOH campaign, advises Paricher Tavaria of Radio Mirchi

Priyanka Nair Nov 29, 2012 7:39 PM

Majestic MRSS recognised for ‘Technology Innovation’?blur=25

Majestic MRSS has received the Market Research Award for ‘Technology Innovation’. The award was given away during the World Brand Congress 2012

exchange4media Staff Nov 29, 2012 7:27 PM

Guest Column: Social is changing travel dynamics?blur=25

The hospitality industry can ignore social media only at its own peril, says Avijit Arya, CEO, Internet Moguls

Avijit Arya Nov 29, 2012 7:07 PM

“People don’t buy brands, they buy promise”?blur=25

Story of a brand should be highlighted as it’s a powerful weapon if used well, says Aziz Rawat, Founder & Creative Director, General Sovereign Republic

Abid Hasan Nov 29, 2012 6:47 PM

Six nominated for IMPACT Person of the Year 2012?blur=25

Nominees include Ambika Soni, Man Jit Singh, Punit Goenka, Sanjay Gupta, Vikram Sakhuja and Vineet Jain

exchange4media Staff Nov 29, 2012 6:20 PM

Brand loyalty and long-term trust are myths now?blur=25

Consumers now want to explore. Thus, marketers need to change their approach towards research, say industry experts

Saloni Surti Nov 29, 2012 6:17 PM

Genesis Burson-Marsteller wins Adlabs Imagica biz?blur=25

The agency has bagged the public relations mandate for Adlabs Imagica, a new entertainment theme park by Adlabs Entertainment

exchange4media Staff Nov 29, 2012 6:13 PM

Candid Marketing adds 7 new wins to kitty?blur=25

Candid Marketing has bagged the activation campaigns of AXN, Sahara Force India, Superdry, Godrej Aer, Adidas, Kelloggs & Hopscotch

exchange4media Staff Nov 29, 2012 6:12 PM

DDB Mudra Delhi wins Marico’s Livon?blur=25

DDB Mudra Delhi won the account following a multi-agency pitch. The account size is pegged at Rs 40 crore

exchange4media Staff Nov 29, 2012 6:10 PM

PIX ropes in Saurabh Yagnik as Business Head?blur=25

In his previous stint, Yagnik was Business Head, English Channels, STAR India. He also had long stints with Hindustan Unilever and The ITC Group

exchange4media Staff Nov 29, 2012 1:36 AM

Dainik Bhaskar Group celebrates Sarthak Diwali?blur=25

Through this initiative, readers from 32 centers across nine Bhaskar states joined hands to contribute 2.32 lakh units of various items for the underprivileged

exchange4media Staff Nov 29, 2012 1:32 AM

Showtime Events nominated for Gala Awards 2012?blur=25

The nomination is for two events – ‘BMW Xperience’ and ‘Celebrating a Personal Milestone’

Deepa Balasubramanian Nov 29, 2012 1:00 AM