Date-wise News

The company, which introduced the first location-based mobile advertising platform, is receiving funding to support expansion in the APAC region

exchange4media Staff 29-November-2012

The channel will showcase sports action in Standard and High Definition from its line-up of international sporting events including cricket and football

exchange4media Staff 29-November-2012

Brands can buy awareness but not ‘buzz’, which can only be achieved by investing in creativity

Twishy 29-November-2012

The OOH push used large format billboards, gantries, mall facades, drop-downs, airport media, etc. to promote the land ‘Down Under’

exchange4media Staff 29-November-2012

‘Keep it simple simply’ when planning an OOH campaign, advises Paricher Tavaria of Radio Mirchi

Priyanka Nair 29-November-2012

Majestic MRSS has received the Market Research Award for ‘Technology Innovation’. The award was given away during the World Brand Congress 2012

exchange4media Staff 29-November-2012

The hospitality industry can ignore social media only at its own peril, says Avijit Arya, CEO, Internet Moguls

Avijit Arya 29-November-2012

Story of a brand should be highlighted as it’s a powerful weapon if used well, says Aziz Rawat, Founder & Creative Director, General Sovereign Republic

Abid Hasan 29-November-2012

Nominees include Ambika Soni, Man Jit Singh, Punit Goenka, Sanjay Gupta, Vikram Sakhuja and Vineet Jain

exchange4media Staff 29-November-2012

Consumers now want to explore. Thus, marketers need to change their approach towards research, say industry experts

Saloni Surti 29-November-2012

The agency has bagged the public relations mandate for Adlabs Imagica, a new entertainment theme park by Adlabs Entertainment

exchange4media Staff 29-November-2012

Candid Marketing has bagged the activation campaigns of AXN, Sahara Force India, Superdry, Godrej Aer, Adidas, Kelloggs & Hopscotch

exchange4media Staff 29-November-2012

DDB Mudra Delhi won the account following a multi-agency pitch. The account size is pegged at Rs 40 crore

exchange4media Staff 29-November-2012

In his previous stint, Yagnik was Business Head, English Channels, STAR India. He also had long stints with Hindustan Unilever and The ITC Group

exchange4media Staff 29-November-2012

Through this initiative, readers from 32 centers across nine Bhaskar states joined hands to contribute 2.32 lakh units of various items for the underprivileged

exchange4media Staff 29-November-2012

The nomination is for two events – ‘BMW Xperience’ and ‘Celebrating a Personal Milestone’

Deepa Balasubramanian 29-November-2012

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