Right before the festive season, Patrika has strategically re-launched the product with an all new youthful look. The overhaul is a result of three months of planning, intensive research and market feedback. The new-look Patrika hit the newsstands on September 11, 2011.
Zee Entertainment Enterprises Ltd (ZEEL) has appointed Sanjay Reddy as EVP–South Cluster. This is Reddy’s second stint with ZEEL after a gap of two years. In his new role, he will be heading all south channels of ZEEL – Zee Telugu, Zee Kannada and Zee Tamil. He will report to Nittin Keni, Creative Head, ZEE.
Dentsu India Group has further strengthened its team with the appointment of Ashwin Parthiban and Rajesh Bhargava. While Parthiban has joined as ECD, Dentsu Communications, Bangalore, Bhargava has been appointed as GM - Studio and Production, Dentsu Marcom.
Selling financial products has never been easy. Bates141 has taken a different approach to promote Max Bupa Health Insurance by starting a health movement, encouraging people to adopt healthy living by taking a health promise for the ones they love. Read more on the creative plan, the strategy and if it impressed the creative minds...