O-Zone, India’s leading wireless network solution provider has joined hands with Ansal’s group for a 8 year contract to set up Wi-Fi services at various Ansal Plaza malls across north India. The tie up will enable the shoppers to enjoy uninterrupted Wi-Fi service while shopping. O-Zone will put up kiosks inside all the Ansal Plaza malls from where the vouchers can be bought through which the service can be used on various Wi-Fi enabled devices including mobiles, laptops and tablets.
It was ‘Tees Maar Khan’ time for CRI Events as they managed the launch of the movie by Airtel on December 22, 2010. The film’s stars Akshay Kumar, Katrina Kaif and director Farah Khan were present to promote the film, along with Shireesh Joshi, CMO-Mobile Services, Bharti Airtel.
Newly-launched website, Café Mutual, aims to answer the questions of people seeking knowledge related to the mutual funds sector. According to founder Prem Khatri, there are over 1.2 lakh principals who have a need to access such knowledge, but all resources currently available are fragmented.
Online books seller Flipkart has expanded into Web 2.0 with the acquisition of weRead.com. weRead had started off as a plugin for Facebook to share information about the books one wanted read, and has grown to be a successful service which is integrated with various platforms, along with their own website. This should help Flipkart to reach people more effectively.
Times Group has expanded its print portfolio with the launch of another niche newspaper, this time on personal finance – Economic Times Wealth (ET Wealth). This launch follows other niche papers – Times Crest and Speaking Tree. Priced at Rs 5, the weekly paper focuses on three aspects of money: investing, earning and spending.
After a lull, things are looking up for Sony as ‘Jhalak Dikhhla Jaa’ and newly introduced fiction shows have helped the channel be part of the top three Hindi GECs for two weeks in a row. As per data released by TAM Media Research (C&S 4+, Hindi speaking markets), Sony has collected a total of 215 GRPs this week and retained the No. 3 spot.
Following its media review, Bank of India has it empanelled nine agencies for its media mandate. The decision follows post a tender that was floated in September 2010. The media agencies that have been empanelled on the bank’s roaster are Allied Media, Concept Communications, MediaVest Worldwide, Motivator, Goldmine, Prachar Communications, Sobhagya Advertising, Akar Advertising and Esha Advertising.