Fever 104 FM has been entertaining and engaging Dilliwalas for four years now. As a part of their anniversary, Fever 104 FM has planned an exciting line-up of musical activities to celebrate the occasion in style under the umbrella campaign - Fever Ga Ma Pa.
exchange4media Mumbai Bureau Oct 30, 2010 8:31 AM
MOMS, the OOH arm of Madison World, has featured the Warli characters while executing this campaign for Coke. Coke has unveiled a new campaign in the outdoor, spanning 20 cities across the states of Punjab, MP, Karnataka, Gujarat, UP, Orissa and Bihar. Interestingly, the creatives spanning all media features- are the Warli characters that are typically drawn on the walls of mud huts symbolizing people returning home.
Pallavi Goorha Kashyup Oct 30, 2010 8:29 AM
The Face of Marketing, Pitch CMO Summit 2010 was held on October 29, 2010. Top marketers were present at this event and discussed their successful marketing plans and strategies. Pratik Seal of Micromax and Anand Singh of Thums Up, Coca Cola shared with the audience a case study of their respective groups.
Akash Raha Oct 30, 2010 8:28 AM
In a highly competitive and dynamic environment, you retain business by the virtue of your understanding of brand dynamics- D Rajappa, President, Everest Brand Solutions, Mumbai.
D Rajappa talks to exchange4media’s Pallavi Goorha Kashyup about the story behind Everest and the need to create a brand that does business by working out the mechanics of the system before they can work out campaigns that are effective and remain in the customers’ minds.
exchange4media Staff Oct 30, 2010 8:27 AM
Corporation Bank has invited applications from INS accredited advertising agencies with a good track record for empanelment. The empanelled agencies will be responsible for carrying out the publicity campaigns for the bank in various media formats.
Pallavi Goorha Kashyup Oct 30, 2010 8:24 AM