In a highly competitive and dynamic environment, you retain business by the virtue of your understanding of brand dynamics- D Rajappa, President, Everest Brand Solutions, Mumbai.
D Rajappa talks to exchange4media’s Pallavi Goorha Kashyup about the story behind Everest and the need to create a brand that does business by working out the mechanics of the system before they can work out campaigns that are effective and remain in the customers’ minds.
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Published: Oct 30, 2010 8:27 AM | 1 min read
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D Rajappa talks to exchange4media’s Pallavi Goorha Kashyup about the story behind Everest and the need to create a brand that does business by working out the mechanics of the system before they can work out campaigns that are effective and remain in the customers’ minds. More
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