In audit during first half of the year by ABC (Audit Bureau of Circulation) for the period of January-June 2010 the Marathi dailies are singing mixed tune of growth and decline with their fluctuating average circulation numbers as compared to the previous audit by ABC.
Pitch, the advertising and marketing monthly of the exchange4media Group, is all set to organise the Pitch CMO Summit on 29th October, 2010, i.e. tomorrow. The CMO Summit marks the seventh anniversary celebrations of Pitch-The Face of Marketing, and it will witness the participation of some of the top winners of Pitch India’s Top 50 Marketers Awards share their winning mantras.
The first channel from the house of BIG CBS Networks, BIG CBS Prime, will launch in November and the other two channels will follow suit. The channel aims to target audience from SEC A and B (18-34 years) and the group had also decided on its distribution rates.
The Madhya Pradesh Urja Vikas Nigam (MPUVN) Limited, Bhopal has invited sealed tenders from reputed firms for outdoor publicity, promotions, canvassing of various programmes and schemes conducted by the Ministry of New and Renewable Energy (MNRE), Government of India, related to non conventional energy.
Tata International Ltd, the global trading arm of the Tata group in leather and leather products exported, has announced its foray into footwear retail. The company has launched ‘Tashi’, a footwear retail chain. Taking this forward, Tata International has appointed ZenithOptimedia and Leo Burnett India to handle its media and creative business respectively. The appointment came through a multi-agency pitch.
The Mumbai regional office of Oil and Natural Gas Corporation Limited (ONGC), a ‘Maharatna’ Oil PSU, an Indian corporate with various offices in India and abroad, has invited expressions of interest (EoI) from reputed advertising agencies for empanelment.
“We are way ahead of everyone as far as radio is concerned as per IRS. Therefore, the real competition for us is other media e.g. local print and TV. We believe that we are in the space of entertainment and not radio alone and therefore compete with all other modes of entertainment. Our benchmarks are to improve the overall population of radio listenership and increase the average time spent listening to radio.”