Date-wise News
ABC Jan -Jun 2010 - Mixed results for Marathi dailies

In audit during first half of the year by ABC (Audit Bureau of Circulation) for the period of January-June 2010 the Marathi dailies are singing mixed tune of growth and decline with their fluctuating average circulation numbers as compared to the previous audit by ABC.

Nitin Pandey Oct 28, 2010 11:41 AM

Gujarati MidDay to come up with ‘hyper local’ editions in Mumbai

In line with its innovative approach of connecting with readers, Gujarati MidDay (GMD) is all set to launch a new additional section called ‘MidDay Local’ for the readers of Borivali, Kandivali and Malad areas.

Nitin Pandey Oct 28, 2010 9:08 AM

Marketers to share winning Mantras at Pitch CMO Summit

Pitch, the advertising and marketing monthly of the exchange4media Group, is all set to organise the Pitch CMO Summit on 29th October, 2010, i.e. tomorrow. The CMO Summit marks the seventh anniversary celebrations of Pitch-The Face of Marketing, and it will witness the participation of some of the top winners of Pitch India’s Top 50 Marketers Awards share their winning mantras.

Pragati Ratti Oct 28, 2010 9:05 AM

BIG CBS Prime to launch in November 2010

The first channel from the house of BIG CBS Networks, BIG CBS Prime, will launch in November and the other two channels will follow suit. The channel aims to target audience from SEC A and B (18-34 years) and the group had also decided on its distribution rates.

exchange4media Staff Oct 28, 2010 8:39 AM

The Madhya Pradesh Urja Vikas Nigam invites tenders from MNRE

The Madhya Pradesh Urja Vikas Nigam (MPUVN) Limited, Bhopal has invited sealed tenders from reputed firms for outdoor publicity, promotions, canvassing of various programmes and schemes conducted by the Ministry of New and Renewable Energy (MNRE), Government of India, related to non conventional energy.

Pallavi Goorha Kashyup Oct 28, 2010 8:38 AM

Vivek Law to join Bloomberg UTV as Editor

Vivek Law, National Editor, CNBC TV 18, has called it quits to join Bloomberg UTV as Editor according to reliable industry sources. Law assumes his new role from November 1, 2010 and will be based out of Mumbai.

Shikha Oct 28, 2010 8:37 AM

Tata International signs ZenithOptimedia and Leo Burnett for Tashi

Tata International Ltd, the global trading arm of the Tata group in leather and leather products exported, has announced its foray into footwear retail. The company has launched ‘Tashi’, a footwear retail chain. Taking this forward, Tata International has appointed ZenithOptimedia and Leo Burnett India to handle its media and creative business respectively. The appointment came through a multi-agency pitch.

exchange4media Staff Oct 28, 2010 8:33 AM

Prateek Srivastava of Ogilvy is the President of Ad Club Bangalore

The Advertising Club Bangalore has elected Prateek Srivastava, Group President – South, Ogilvy&Mather as its President. The AGM also elected a new team for the Ad Club.

exchange4media Bangalore Bureau Oct 28, 2010 8:29 AM

ONGC biz up for grabs

The Mumbai regional office of Oil and Natural Gas Corporation Limited (ONGC), a ‘Maharatna’ Oil PSU, an Indian corporate with various offices in India and abroad, has invited expressions of interest (EoI) from reputed advertising agencies for empanelment.

Pallavi Goorha Kashyup Oct 28, 2010 8:25 AM

Sujata Bhatt, EVP, Marketing and Strategy, Radio Mirchi

“We are way ahead of everyone as far as radio is concerned as per IRS. Therefore, the real competition for us is other media e.g. local print and TV. We believe that we are in the space of entertainment and not radio alone and therefore compete with all other modes of entertainment. Our benchmarks are to improve the overall population of radio listenership and increase the average time spent listening to radio.”

exchange4media Staff Oct 28, 2010 12:00 AM