Coca-Cola, world’s leading beverage brand from The Coca-Cola Company has retained its numero uno position at Interbrand’s annual ranking of the 100 ‘Best Global Brands'. This is the 11th year running that Coca-Cola has emerged at the top of the list. IBM, Microsoft, Google and GE followed Coca-Cola in the top five annual ranking among others.
Publicis Groupe has signed an agreement to acquire a majority stake in communications agency and technology communications leader 20:20 Media, and India’s first social media consulting firm, 2020Social. Subject to FIPB approval, the acquired entities will become part of MS&LGroup, Publicis Groupe’s flagship PR and events network.
“Magazines for me will always be a successful business. They will always continue to flourish, albeit in different forms and mediums. The essence behind magazine making is to put the consumer at the heart of everything. To such an extent that the consumer actually dictates how they want the content delivered to them. The mantra is to choose the right medium for the right audience,” advises Nicholas Brett, Deputy MD & Editorial Director, BBC Magazines.