Magazine is about a brand, it’s about aggregating audience around a passion: Nicholas Brett, BBC Magazines
“Magazines for me will always be a successful business. They will always continue to flourish, albeit in different forms and mediums. The essence behind magazine making is to put the consumer at the heart of everything. To such an extent that the consumer actually dictates how they want the content delivered to them. The mantra is to choose the right medium for the right audience,” advises Nicholas Brett, Deputy MD & Editorial Director, BBC Magazines.
by
Published: Oct 2, 2010 7:32 AM | 1 min read
Follow Us
“Magazines for me will always be a successful business. They will always continue to flourish, albeit in different forms and mediums. The essence behind magazine making is to put the consumer at the heart of everything. To such an extent that the consumer actually dictates how they want the content delivered to them. The mantra is to choose the right medium for the right audience,” advises Nicholas Brett, Deputy MD & Editorial Director, BBC Magazines. More
Read more news about Internet Advertising India, Marketing News, PR and Corporate Communication News, Digital Media News, Television Media News
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook YouTube & Google News
Tags
advertising