Primesite, Mudra Max's out-of-home solutions unit, recently executed a campaign for TVS Motors. The campaign - 'Traffic, Ab no tension' - was to announce the launch of TVS Motors' new bike 'Jive'. Primesite sought to highlight the no-stress drive on Jive by means of an effective outdoor campaign.
The first ever India PR & Corporate Communications Summit, held in Delhi on May 21, 2010, commenced with a special address by Chief Guest Dr Sanjaya Baru, Editor, Business Standard, and former Press Advisor to the Prime Minister of India. While covering the various issues facing the industry today, Dr Baru highlighted the importance of credibility in PR.
Bharat Sanchar Nigam Ltd (BSNL) has invited applications from OOH agencies for empanelment for the J&K telecom circle. The empanelled agency/ agencies will be responsible for BSNL's marketing and publicity activities, including advertising in outdoor, print and electronic media. The selected agencies shall be empanelled for a period of two years.
After successful completion of India Bike Rally, the first ever full-fledged reality contest online, Bigadda.com has come up with another reality show, called 'Revital Get Fit India'. The show has 26 contestants undergoing a rigorous a workout regime to emerge the fittest of the lot.
"The uncertainty of the past two years is certainly behind us. The world is looking up, and India has led this revival in more ways than one. The kind of advertising big bucks that went into IPL telecast is a clear indication of the good things to come. The industry is gearing up to meet the challenges and we too want to grab a large share of the growing pie," says Tapas Gupta, MD, BEI Confluence.
The first ever India PR & Corporate Communication Summit, held in the National Capital on May 21, 2010, brought together industry stalwarts to brainstorm on various issues pertaining to the PR industry today. An initiative of the exchange4media Group, the Summit was held in association with Adfactors Public Relations.