Brix Research, the knowledge centre of property portal MagicBricks.com, promoted by the Times Group, has issued its Regional Value Analysis Report - Volume 1 across India. The report tracks and analyses the changes in real estate values across regions – city-wise and locality-wise.
For the second time Leo Burnett Mumbai has created a campaign for 103, a Mumbai Police helpline for crimes against women. The helpline is a collaborative effort between Mumbai Police and Akshara, an NGO working for women’s rights. The campaign is visible across various touchpoints, including all major traffic signal poles, bus panels, local trains and ticket counters, public places like colleges, hospitals, police stations, cinema halls, etc
The third season of IPL is available for viewing on screen formats – from the smartphones to the large cinema screens – thus touching viewers no matter where they are. This year, technology is giving cricket fans the power to follow their favourite IPL teams’ performance. Exchange4media takes a look at the various initiatives taken.
Early print deadlines in some newspaper houses are leading them to skip the coverage of the entire IPL match which starts at 8 pm. There are, however, a few newspapers that have relaxed their deadlines especially to cover the complete IPL match. It will be interesting to see if the semi-final and final matches will force the other newspapers to extend their deadlines and give readers full match coverage.
Founded by three young entrepreneurs, ‘Meter Down’, a 24-page general interest monthly magazine, has been launched in Mumbai earlier in March. The idea is to provide passengers travelling in Mumbai’s auto rickshaws with short, crisp and quick-to-read articles that’ll ensure a delightful ride.
Following a multi-agency pitch, Hamdard (Wakf) Laboratories, Delhi has assigned Karishma Initiative (KI), a wholly-owned subsidiary of Lintas India Pvt Ltd as its media AOR. The agency will handle the entire product portfolio including its hero brands - RoohAfza, Safi, Roghan Badam Shirin, Cinkara. The pitch saw participation of five agencies besides Lintas India’s Karishma Initiative. The account size is pegged at Rs 30 crore.
It’s a homecoming of sorts for Hari Krishnan, who is back at Grey India as the VP & Branch Head, Grey Mumbai. The position had been left vacant for over a year now. Prior to this, Krishnan was with STAR India in the channel’s marketing division for a few months. Hari’s first innings at Grey started in 2007 when he joined to head Grey Bangalore. He is credited with building the branch successfully, retaining and consolidating clients and building a highly efficient team.
Span Communications and Crayons Advertising have once again bagged the advertising duties for part of Incredible India’s international campaign. Span Communications has bagged the business for TV campaign in Europe and America, while the print campaign in Europe has been assigned to Crayons Advertising.
In its 11th year, over 2,000 Indian and 800 foreign delegates are expected to attend FICCI Frames. Frames will also have a new Co-Chairman of the FICCI Entertainment Committee in Karan Johar. So, a lot is expected at the annual three-day media and entertainment event this year.