Date-wise News
MagicBricks.com unveils the Brix Research Regional Value Analysis Reports

Brix Research, the knowledge centre of property portal MagicBricks.com, promoted by the Times Group, has issued its Regional Value Analysis Report - Volume 1 across India. The report tracks and analyses the changes in real estate values across regions – city-wise and locality-wise.

exchange4media Staff Mar 16, 2010 10:33 AM

Leo Burnett helps create a safer Mumbai for women

For the second time Leo Burnett Mumbai has created a campaign for 103, a Mumbai Police helpline for crimes against women. The helpline is a collaborative effort between Mumbai Police and Akshara, an NGO working for women’s rights. The campaign is visible across various touchpoints, including all major traffic signal poles, bus panels, local trains and ticket counters, public places like colleges, hospitals, police stations, cinema halls, etc

exchange4media Mumbai Bureau Mar 16, 2010 10:31 AM

From smallest screen to the biggest, IPL is wooing viewers

The third season of IPL is available for viewing on screen formats – from the smartphones to the large cinema screens – thus touching viewers no matter where they are. This year, technology is giving cricket fans the power to follow their favourite IPL teams’ performance. Exchange4media takes a look at the various initiatives taken.

Nitin Pandey Mar 16, 2010 8:46 AM

8 pm IPL matches go half-covered in some newspapers because of deadline restrictions

Early print deadlines in some newspaper houses are leading them to skip the coverage of the entire IPL match which starts at 8 pm. There are, however, a few newspapers that have relaxed their deadlines especially to cover the complete IPL match. It will be interesting to see if the semi-final and final matches will force the other newspapers to extend their deadlines and give readers full match coverage.

Nitin Pandey Mar 16, 2010 8:36 AM

Mumbai gets its first auto rickshaw magazine – ‘Meter Down’

Founded by three young entrepreneurs, ‘Meter Down’, a 24-page general interest monthly magazine, has been launched in Mumbai earlier in March. The idea is to provide passengers travelling in Mumbai’s auto rickshaws with short, crisp and quick-to-read articles that’ll ensure a delightful ride.

Robin Thomas Mar 16, 2010 8:25 AM

Karishma Initiative bags Hamdard’s media biz

Following a multi-agency pitch, Hamdard (Wakf) Laboratories, Delhi has assigned Karishma Initiative (KI), a wholly-owned subsidiary of Lintas India Pvt Ltd as its media AOR. The agency will handle the entire product portfolio including its hero brands - RoohAfza, Safi, Roghan Badam Shirin, Cinkara. The pitch saw participation of five agencies besides Lintas India’s Karishma Initiative. The account size is pegged at Rs 30 crore.

Tasneem Limbdiwala Mar 16, 2010 8:23 AM

Hari Krishnan is back at Grey India as VP & Branch Head, Grey Mumbai

It’s a homecoming of sorts for Hari Krishnan, who is back at Grey India as the VP & Branch Head, Grey Mumbai. The position had been left vacant for over a year now. Prior to this, Krishnan was with STAR India in the channel’s marketing division for a few months. Hari’s first innings at Grey started in 2007 when he joined to head Grey Bangalore. He is credited with building the branch successfully, retaining and consolidating clients and building a highly efficient team.

Tasneem Limbdiwala Mar 16, 2010 8:22 AM

Span Communications, Crayons Advertising bag part of Incredible India’s international campaign

Span Communications and Crayons Advertising have once again bagged the advertising duties for part of Incredible India’s international campaign. Span Communications has bagged the business for TV campaign in Europe and America, while the print campaign in Europe has been assigned to Crayons Advertising.

Pallavi Goorha Kashyup Mar 16, 2010 8:21 AM

Facebook to set up office in Hyderabad

Facebook, one of the most popular social networking sites, has finally decided to start operations in India from an office in Hyderabad. The office will also have in-house advertising and developer supporter teams like its other global offices.

exchange4media Mumbai Bureau Mar 16, 2010 8:20 AM

Mixed Media: Is Star Plus back as the GEC #1?

Two consecutive weeks of being the top-rated GEC is good news for Star Plus, but the channel needs to do a lot more by way of innovating in programming, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Mar 16, 2010 8:19 AM

FICCI Frames 2010: There’s something for everyone this year… well almost

In its 11th year, over 2,000 Indian and 800 foreign delegates are expected to attend FICCI Frames. Frames will also have a new Co-Chairman of the FICCI Entertainment Committee in Karan Johar. So, a lot is expected at the annual three-day media and entertainment event this year.

exchange4media Mumbai Bureau Mar 16, 2010 8:19 AM

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