Date-wise News
Nine FM plays host to fifth Subho Bibaho 2009 in Bengal?blur=25

Nine FM, one of the contemporary FM stations of North Bengal, played host to the fifth Subho Bibaho 2009 – the only mega wedding and lifestyle exhibition-cum-sale – held from August 28-30, 2009.

exchange4media Mumbai Bureau Sep 1, 2009 10:09 AM

Max New York Life ropes in Big B as brand ambassador for Max Vijay?blur=25

Max New York Life has appointed Amitabh Bachchan as brand ambassador for Max Vijay, a brand specifically targeted at providing financial inclusion to the underprivileged masses. Max Vijay has been designed keeping in mind the savings and protection needs of the common people.

exchange4media Staff Sep 1, 2009 10:08 AM

Infomedia18 to launch Indian edition of ‘Entrepreneur’ magazine?blur=25

Infomedia18, the publishing arm of Network18, has announced the launch of the Indian edition of ‘Entrepreneur’, a new business magazine for Indian SMEs. The magazine will be on the stands from the first week of September 2009. Priced at Rs 75, the magazine will be a monthly and will be distributed across the country through Infomedia18’s strong distribution network.

exchange4media Staff Sep 1, 2009 10:07 AM

Online video advertising giving a leg up to FMCG brands?blur=25

FMCG brands are increasingly logging on to online advertising and how. According to the WebChutney Digital Media Outlook Report 2009, the current online spends of the FMCG category, which stands at around Rs 16 crore, is expected to increase to almost Rs 72 crore in 2009-10, a whopping 353 per cent jump. exchange4media finds out where and how will this growth come from.

Robin Thomas Sep 1, 2009 8:37 AM

Ravi Prakash reveals the success mantra behind TV9?blur=25

TAM data for week 34 (August 16-22, 2009) show TV9 Network catapulted to No. 1 spot in the news television space in the country, ahead of the Star Network and TV Today Network and NDTV Network. Ravi Prakash, CEO, TV9, and winner of the ‘Regional Language News Broadcaster of the Year 2009’ award at the recently held Airtel Indian News Broadcasting Awards, delves into the channel’s success story.

Judy Franko Sep 1, 2009 8:13 AM

SAB TV unveils new brand campaign?blur=25

Continuing with its ‘Asli Mazaa Sab Ke Saath Aata Hai’ campaign, SAB has embarked on a new brand campaign. Last year, SAB through this campaign had promised its viewers, light-hearted shows that would bring the entire family together. And the year saw a spate of new comedy shows being launched on the channel.

Pallavi Goorha Kashyup Sep 1, 2009 8:03 AM

Hari Krishnan, VP & Branch Head, Grey Bangalore, puts in his papers?blur=25

It is learnt from sources close to the development that Hari Krishnan, Vice President and Branch Head, Grey Bangalore, has put in his papers. He had joined Grey more than two years back and since then has been responsible for steering the Bangalore operations.

Tuhina Anand Sep 1, 2009 8:02 AM

Jay Chiat Awards 2009: JWT Mumbai, Bates 141 make it to the shortlist?blur=25

JWT Mumbai and Bates 141 are among the entries from India to make it to the shortlist of 4A’s Jay Chiat Awards for Strategic Excellence 2009, which will be presented on September 22, during the Advertising Week to be held in New York.

Pallavi Goorha Kashyup Sep 1, 2009 8:01 AM

GenNext Media Magnate: Archana Vyas – Undeterred passion for quality?blur=25

Undeterred passion for quality, a no compromise approach and honesty to stand for what is correct are the guiding principles that Archana Vyas, VP - India, North & East, Indian Media Exchange (IMX), advocates and have been her guiding principles in her 14-year career. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.

exchange4media Staff Sep 1, 2009 8:00 AM

Vodafone on media biz: ‘There is a longish transition period in India’?blur=25

Vodafone has rested its global media duties with OMD Worldwide, following which, there has been significant confusion on the India duties. Bringing some clarity on this, Vodafone India stated, “There would be a longish transition period, during which our existing agency (Maxus) would continue to service the business in India.” This still leaves a key question unanswered – how long is the transition period? However, it is at least now known that India is one of the impacted markets in the global review.

Noor Fathima Warsia Sep 1, 2009 7:59 AM