Max New York Life has appointed Amitabh Bachchan as brand ambassador for Max Vijay, a brand specifically targeted at providing financial inclusion to the underprivileged masses. Max Vijay has been designed keeping in mind the savings and protection needs of the common people.
Infomedia18, the publishing arm of Network18, has announced the launch of the Indian edition of ‘Entrepreneur’, a new business magazine for Indian SMEs. The magazine will be on the stands from the first week of September 2009. Priced at Rs 75, the magazine will be a monthly and will be distributed across the country through Infomedia18’s strong distribution network.
FMCG brands are increasingly logging on to online advertising and how. According to the WebChutney Digital Media Outlook Report 2009, the current online spends of the FMCG category, which stands at around Rs 16 crore, is expected to increase to almost Rs 72 crore in 2009-10, a whopping 353 per cent jump. exchange4media finds out where and how will this growth come from.
TAM data for week 34 (August 16-22, 2009) show TV9 Network catapulted to No. 1 spot in the news television space in the country, ahead of the Star Network and TV Today Network and NDTV Network. Ravi Prakash, CEO, TV9, and winner of the ‘Regional Language News Broadcaster of the Year 2009’ award at the recently held Airtel Indian News Broadcasting Awards, delves into the channel’s success story.
Continuing with its ‘Asli Mazaa Sab Ke Saath Aata Hai’ campaign, SAB has embarked on a new brand campaign. Last year, SAB through this campaign had promised its viewers, light-hearted shows that would bring the entire family together. And the year saw a spate of new comedy shows being launched on the channel.
Undeterred passion for quality, a no compromise approach and honesty to stand for what is correct are the guiding principles that Archana Vyas, VP - India, North & East, Indian Media Exchange (IMX), advocates and have been her guiding principles in her 14-year career. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Vodafone has rested its global media duties with OMD Worldwide, following which, there has been significant confusion on the India duties. Bringing some clarity on this, Vodafone India stated, “There would be a longish transition period, during which our existing agency (Maxus) would continue to service the business in India.” This still leaves a key question unanswered – how long is the transition period? However, it is at least now known that India is one of the impacted markets in the global review.