IMRB International’s annual Consumer Portrait symposium, held in Delhi on February 20, focused on insights and strategies to help marketers beat the ongoing global slowdown. The event included presentations from senior research professionals and a panel discussion, in which eminent specialists from marketing, communication, economics and sociology expressed their viewpoints on tackling recession.
Personal care sector in print saw a rise of 13 per cent during 2008 compared to 2007. Personal healthcare category garnered the highest share of overall personal care sector advertising in print during the year. Ratan Ayurvedic Sansthan was the leading advertiser among personal care brands advertised in print during 2008.
Chennai-based creative agency be positive 24 has recently bagged the accounts of Andhra Pradesh-based M&M retail chain and South India-based garment chain TAG Group’s semi-formal wear brand, Alexander. The cumulative account size has been pegged at around Rs 2 crore.
‘Managing Bottomlines’ was the second panel at the Pitch-Madison Media special session on ‘The Road Ahead for Indian Media’, which was held in Mumbai on February 20. The panel probed whether media owners attempted to control or reduce costs in order to maintain profitability, given that the outlook for increasing topline was not bright.
Pitch magazine and Madison Media joined hands for a special session on ‘The Road Ahead for Indian Media’ in times of tough economic conditions. The session was held in Mumbai on February 20 and sought ways to manage toplines and bottomlines more efficiently. The special session was a follow-up to the Pitch-Madison Media Advertising Outlook 2009, released in January 2009.
Rajat Sharma’s India TV Interactive (ITVI) has acquired controlling stake in Studio Brahma, a one-stop design development and production major with clients across graphic design, web design, multimedia and 3-D animation. The acquisition is in line with Sharma’s “no pink slips, no pay cuts” interview to exchange4media in January 2009.
Hewlett-Packard recently completed its global media review and the business has been awarded to the Omnicom Media Group. The India teams were also part of the pitch process, and following this global development, the HP media planning and buying business has moved to OMD in India. ZenithOptimedia was the incumbent on the business.
National carrier Air India is reviewing its creative duties, and while at it, is also scouting for a media agency. This is the first time that Air India is planning to appoint a media agency for its communication mandate. The account size could not be ascertained at the time of filing this report, but is believed to be substantial.