TV channel promotions in print grew by 7 per cent during 2008, while radio promotions in print jumped by 26 per cent as compared to 2007. The main issue garnered 80 per cent share of overall newspapers ad volumes during the year. Maximum innovations in print ad layouts were done by edible oil brands in 2008.
exchange4media, in collaboration with TAM Media Research, has been bringing Telepedia for over a year now. The offering has a new avatar in 2009. Telepedia aims to provide a quick overview of the changes in TV viewing behaviour every week to enable well-informed debate. Read more to know some of the changes brought in this offering.
The magazine market saw a healthy growth in 2008 with 22 titles taking off across genres and languages. New launches and expansion marked the print media scene during the year. However, hike in newsprint cost forces the print media to hike ad rates in the first half. The second half saw the industry reel under the economic slowdown. <br> <b>Guest article: </b><br> <a href=http://www.exchange4media.com/Annual/2008/Guest_Hormusji.asp target= _blank>A year of alliances ahead: Hormusji Cama </a>
While print and television have gone digital in a big way, radio has not tapped into the medium in a full-fledged way. The opportunities are there, in fact, quite a few FM players are going the Internet way with websites, blogs, social networking, and virals. However, it will be a while before Internet radio makes its appearance. exchange4media takes an indepth look at the scope and roadblocks in the way of radio going digital in India.
Brands are not built overnight, and once a trusted brand loses it equity, it is a Herculean task to rebuild that equity. While it is debatable whether a brand can regain its lost glory, corrective measures are definitely required, and that too immediately. Some leading brand and marketing consultants share their insights on rebuilding a tainted brand with exchange4media.