Date-wise News

Ananda Bazar Patrika has appointed Prosenjit Datta as the Editor of Businessworld.

exchange4media Staff Jan 19, 2009 12:53 PM

TV channel promotions in print up 7 pc during 2008: AdEx Analysis?blur=25

TV channel promotions in print grew by 7 per cent during 2008, while radio promotions in print jumped by 26 per cent as compared to 2007. The main issue garnered 80 per cent share of overall newspapers ad volumes during the year. Maximum innovations in print ad layouts were done by edible oil brands in 2008.

exchange4media Staff Jan 19, 2009 6:43 AM

‘Telepedia’ from exchange4media and TAM dons a new avatar?blur=25

exchange4media, in collaboration with TAM Media Research, has been bringing Telepedia for over a year now. The offering has a new avatar in 2009. Telepedia aims to provide a quick overview of the changes in TV viewing behaviour every week to enable well-informed debate. Read more to know some of the changes brought in this offering.

exchange4media Staff Jan 19, 2009 6:42 AM

TDI International bags ad rights for DLF’s shopping malls?blur=25

TDI International India Ltd has secured the advertising rights for shopping malls of real estate major DLF, which include up-market properties in Delhi such as Emporio, DLF Saket, DLF Vasant Kunj and The Hub.

exchange4media Staff Jan 19, 2009 6:42 AM

Rewind 2008: The Print Story - Of new titles and plans on hold?blur=25

The magazine market saw a healthy growth in 2008 with 22 titles taking off across genres and languages. New launches and expansion marked the print media scene during the year. However, hike in newsprint cost forces the print media to hike ad rates in the first half. The second half saw the industry reel under the economic slowdown. <br> <b>Guest article: </b><br> <a href= target= _blank>A year of alliances ahead: Hormusji Cama </a>

exchange4media Staff Jan 19, 2009 6:41 AM

Product of the Year Awards: Axe, Kotak, Whirlpool, Dove, Vaseline among winners?blur=25

Product of the Year (POY), an independent survey on product innovation, announced the country’s first Product of the Year Awards on January 17, 2009, at an event held in Mumbai. Product of the Year Awards 2008 were presented to 26 brands categories.

Tasneem Limbdiwala Jan 19, 2009 6:39 AM

Mixed Media:  Let’s get Real… do we need another GEC??blur=25

All eyes are on the Alva Brothers-Turner JV’s announcement of the proposed general entertainment channel’s name and plans this week. But is there room for another GEC, asks Pradyuman Maheshwari.

Pradyuman Maheshwari Jan 19, 2009 6:38 AM

IndustrySpeak: Digitally speaking, radio is just on the verge of an explosion?blur=25

While print and television have gone digital in a big way, radio has not tapped into the medium in a full-fledged way. The opportunities are there, in fact, quite a few FM players are going the Internet way with websites, blogs, social networking, and virals. However, it will be a while before Internet radio makes its appearance. exchange4media takes an indepth look at the scope and roadblocks in the way of radio going digital in India.

Robin Thomas Jan 19, 2009 6:37 AM

The troika to resurrect a tainted brand?blur=25

Brands are not built overnight, and once a trusted brand loses it equity, it is a Herculean task to rebuild that equity. While it is debatable whether a brand can regain its lost glory, corrective measures are definitely required, and that too immediately. Some leading brand and marketing consultants share their insights on rebuilding a tainted brand with exchange4media.

Tuhina Anand Jan 19, 2009 6:36 AM