Print players have faced some real tough times in 2008. While the first half of the year saw increase in newsprint costs affecting ad rates, the second half has the industry under the grip of a global economic slowdown. However, the print honchos exchange4media spoke to firmly feel that all is not lost yet and that the print the industry will come out leaner and more agile in the coming times.
For the first time in the history of Leo Burnett, the Leo Burnett India operations have been recognised as the ‘Global Agency of the Year’ at the Burnett Awards. The year saw Burnett add and lose businesses, but the agency scored a dream run on the various international awards platforms. The agency officials explain that at the centre of an interesting 2008 was the agency’s ‘humankind’ philosophy.
Instant foods/meals advertising in print fell 39 per cent during the January-October 2008 period as compared to the corresponding period of last year. Magazines garnered 62 per cent share of overall instant foods/meals advertising in print during this period. Hindustan Unilever Ltd led in print advertising of instant foods/meals during January-October 2008.
Continuing with putting the ‘personal’ back into personal computing, Hewlett-Packard has chalked out a future marketing strategy that involves leveraging its positioning as a lifestyle computing brand. Personal technology isn’t just a marketing term, it’s a reality of life today, this is what HP aims to highlight.
Given the current economic conditions, money, or rather, seeing one’s money grow, has gained utmost importance. Keeping this in mind, the ING Group, has come up with a TVC, highlighting how money is being used in every occasion and celebrations in our lives.
Though music royalty has been a contentious issue for quite a while, some headway seems to have been made following the meeting called by the I&B Ministry between the music and radio industries along with the Registrar of Copyrights and Secretary, HRD, on December 12 to start a cumulative process for nationalising music royalties for radio.
K Factors has had a busy November and December, adding a slew of new accounts. The new wins include Escorts Tractors Ltd, engineering coaching institute FIIT JEE, Jagatjit Industries Pvt.Ltd, one of India’s oldest liquor manufacturers, and real estate firm Fire Arcor.
What’s in a name? Apparently everything, especially if that name happens to be that of your competition that you use at will. You just might be dragged into a lawsuit. This is exactly what happened recently when Horlicks, the health drink from Glaxo SmithKline (GSK) in its TVC blatantly showed its competitor brand Complan and compared how Horlicks was a smarter choice.