TAM Media Research organised a TAM Educate Seminar – Blink in Mumbai on August 26 which focused on ‘Conquering the digital frontier’. The event also saw a panel discussion that sought to look into the future and see what was the interpretation and impact of all the figures revealed at the event. The panelists discussed whether the industry was ready to take on the digital era.
TV channels have been doing a lot of song and dance about its reality shows, but radio has been relatively quiet on this front. Dhamaal 24, the FM radio brand of BAG Films & Media Ltd, aims to change that with its first ever radio reality show on a national level, ‘BSNL Dhamaal Ke Sitaarey’.
It has become an integral part of our lives today, but how many of us know the ‘True story of the Internet’? Discovery is premiering a four-part series, ‘Download’, from September 8 that will trace the web’s rise from obscurity to global ubiquity. The series will be aired on Mondays at 9 pm.
Digital Signage Asia 2008 (DSA), an Expo and Convention on digital signage, will be held in Mumbai on October 3-4. The two-day event will highlight the flexibility and bandwidth of digital signage and showcase its various facets. DSA is expected to see the participation of conglomeration of industry heads, digital network operators, retailers, brand marketers, research agencies, technology solutions providers and digital network owners.
Tata Capital has assigned its media duties to Lintas Media Group (LMG), which includes the digital side of the business as well. The company has also appointed Leo Burnett as its creative agency. It is understood that Leo Burnett was awarded the business in July 2008, but LMG has come on board recently. Industry sources have pegged the account size upwards of Rs 40 crore.
Keeping pace with young India, Max New York Life Insurance has unveiled its new brand positioning ‘Karo Zyaada Ka Iraada.’. The new tagline has been coined to represent an ambitious and assertive India that is ready to compete for more, demand more, dream more and live more to create a better today and brighter tomorrow.
After parting ways with Collage, ace shooter and Olympic Gold medal winner Abhinav Bindra has switched sides to B Formula Entertainment headed by MD Bonney Duggal. The historic win at the Beijing Olympics has turned Bindra into an overnight star making him command not less than Rs 20 million for brand associations.
O&M has bagged the creative duties of IDBI Bank Ltd. The agency will be handling the corporate and product advertisements for IDBI, which had recently revamped its business and organisation structure. The strategic repositioning of the brand would be further aided by O&M through appropriate communication. Maxus is the media agency.
The High Court of Madhya Pradesh bench at Indore on August 22, 2008, admitted a writ petition by NaiDunia Media challenging the Indian Readership Survey (IRS), 2008 R1 report and has issued notices to the Media Research Users Council (MRUC) and others.
MindShare Fulcrum saw a new head a few months back in Sudipto Roy, who was appointed GM in April 2008. The agency that handles the largest advertiser in India, Hindustan Unilever, has now appointed Jignesh Ghelani as Buying Head. Ghelani would report to Roy, who in turn reports to MindShare India MD R Gowthaman.
Lintas Media Group (LMG) Delhi has been awarded media mandate for Jindal Stainless Group, the flagship company of the $10 billion multi-product, multi-location OP Jindal Steel conglomerate. The account size is pegged at Rs 25 crore. This is the first time that Jindal Stainless has hired a media agency.
Beginning August 27, 2008, TAM Media Research would be despatching digital TV viewing data along with the weekly data that the organisation releases on the broadcasting industry. The move reiterates the growth of digitisation in the Indian television industry. TAM Media Research announced this at the TAM Educate Seminar – Blink that took place in Mumbai on August 26.