Zee TV appoints Aparna Bhosle as their new Business Head

Bhosle will continue to lead the FTA GECs along with the new responsibility, and will report to Punit Misra, CEO, Domestic Broadcast Business, ZEEL

by exchange4media Staff
Published - Aug 27, 2018 8:56 AM Updated: Aug 27, 2018 8:56 AM

Zee Entertainment Enterprises Ltd (ZEEL) has appointed Aparna Bhosle as Business Head of its flagship Hindi GEC Zee TV with immediate effect.

According to the statement released by the company, Bhosle, who headed the premium & FTA GEC cluster, will now report to Punit Misra, CEO, Domestic Broadcast Business, ZEEL. The premium cluster will now be led by Shaurya Mehta, in addition to his current role as the Chief Operating Officer, Living Entertainment, and will also report to Misra. Bhosle will continue to lead the FTA GECs.

Bhosle joined ZEEL in 2012 as the business head of ZeeQ and Zee Anmol. In 2017, she was elevated as business cluster head of premium & FTA GECs.

Before joining ZEEL, Bhosle worked with Astro Malaysia as Food Food Head – Programming, Production & Broadcast Operations for more than two years. She also had a stint with The Walt Disney Company as Director – Programming, Production and Broadcast Operations of Hungama TV/Disney Channel/Disney XD. She has also worked with companies like UTV, Wisden India, Diageo and Reckitt & Colman.

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