Vikatan Group elevates Sunder Thiyagarajan as Revenue Head for Print

In his new role, Thiyagarajan will be responsible for the entire revenue stream, both Circulation & Ad revenues, of the revamped magazine group

e4m by exchange4media Staff
Updated: Sep 25, 2019 7:03 PM

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Subsequent to its recent restructuring of its print business, the 93-year-old Vikatan Group has announced further changes in its leadership team.

Sunder Thiyagarajan, VP, currently heading the Magazine Sales & Marketing of Vikatan Group, has been given additional responsibility of Advertisement Sales for the entire magazine bouquet and elevated as the Revenue Head of the entire print function.

In his new role, Thiyagarajan will be responsible for the entire revenue stream, both Circulation & Ad revenues, of the revamped magazine group. Last year, Thiyagarajan was instrumental in launching & spearheading a school connect initiative, titled Chutti Vikatan - Know Your District infobook series where Chutti Vikatan, children's magazine of the group, directly reached out more than 600 schools and over 1 lakh students across 10 districts of Tamilnadu. 

Recently, Thiyagarajan played a key role in restructuring the magazine portfolio as Core Magazine Group and Special Interest Magazine Group.

In a parallel development, Ganesh Murugan, currently National Head, Digital Sales and Shankar M Shiv, currently Regional Head, Tamilnadu are assigned additional responsibilities. In addition to being the National Head, Digital, Ganesh Murugan will now be heading the Northern Region while Shankar M Shiv, will take additional responsibilities of Events Vertical as the National Head besides heading TN region.

NS Easwaran, Chief Sales Officer, Vikatan Group said, “In our continuous quest to bring the best to our readers and advertisers, we are constantly revamping our product portfolio and its content orientation. The recent restructuring of our product portfolio as Core & Special Interest Magazines has led to sharper content orientation towards meeting the needs & wants of reader taste-spaces.

As the Circulation Head, Sunder has had his eyes & ears on the ground and in his new role as the Head of Print Revenue, he brings in a lot of ground understanding and valuable insights to our national clients & advertisers. Im sure, Sunder will be able to synergize both the functions while driving the revenue vibrancy into our Print portfolio.

In accordance with our philosophy of grooming internal talent for key roles, Shankar & Ganesh Murugan has been given additional responsibility of heading Events Business and the Northern Region respectively. Im sure they will drive in significant business growth from their respective roles’

B Srinivasan, MD, Vikatan Group, said ‘For over 93 years, Vikatan has always stayed relevant by keenly observing the changing taste spaces of readers and catered to their informational & intellectual needs while educating and entertaining through various reader engagement activities. The recent changes in our product portfolio or the current leadership realignments are driven by our quest to stay relevant and contextual to our readers & advertisers. Im sure, Sunder, Ganesh & Shankar will drive our brand initiatives for developing reader engagement and fostering client partnerships, across Print, Digital & Events businesses and deliver strong revenue growth’.

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