Unibic announces key leadership appointments

While Shailendra Tatia joins as Head of Marketing, Anshumman V Pandita will take over as Head of Retail Business for India

e4m by exchange4media Staff
Updated: Mar 4, 2020 11:17 AM

Unibic has announced new appointments in its key leadership roles. While Shailendra Tatia joins the company as Head of Marketing, Anshumman V Pandita becomes the Head of Retail Business for India.

In his new role as the Head of Marketing, Tatia will be responsible for leading the strategic growth of the company through brand marketing campaigns, retail penetration and customer acquisition initiatives in the existing and new markets. He has over 15 years of experience in building brands and driving business growth for companies across key verticals and will report to Sreenivasulu Vudayagiri, CEO of Unibic Foods.

Prior to joining Unibic, Tatia was heading the marketing for iD Fresh Food. He has also worked with some of the most reputed brands including United Spirits Diageo Ltd, Bhartiya City and Micro Labs among others.

Kartikay Mehta, Sales and Business Operations Head at Unibic, under whose leadership the company has seen consistent growth and empowered consumers with innovative products, has strengthened its team across various levels.

Pandita has been promoted to Head of Retail Business for the India market. Pandita will work closely with Kartikay to further consolidate Unibic’s leadership position in India.

Announcing the new appointments, Sreenivasulu Vudayagiri, CEO, Unibic, said, “We’re moving into an exciting new phase of growth and development. As the leading premium cookie brand, we have constantly strived to innovate with products that could cater to the diverse palates of our Indian clientele. I strongly believe that the team’s deep understanding of the market and brand will help us in exploring new avenues and further consolidating our position in the market. I congratulate all of them and hope together we will be able to innovate and continue to enrich the experience of our customers with world-class products.”

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