Trivago's Abhinav Kumar joins Advisory Board

Founded by Rajiv M Ranjan, has been recognized as Indian’s fastest growing peer-to-peer (P2P) lending platform

e4m by exchange4media Staff
Published: Jan 30, 2019 4:20 PM  | 3 min read
Abhinav Kumar

Digital marketing strategist & expert Abhinav Kumar, also known as Trivago Guy has joined hands with country’s leading NBFC-P2P(Peer-to-Peer) Lending marketplace as Digital Marketing and Branding Advisor and shall also be in on company’s Advisory Board.

Founded by Rajiv M Ranjan, has been recognized as Indian’s fastest growing peer-to-peer (P2P) lending platform. The brand announced its entry in July 2018 in the NBFC-P2P lending category as the first new entrant to receive Certificate of Registration (CoR) from the Reserve Bank of India (RBI). Along with seasoned Founders having banking, technology, and finance background, the company has a credible advisory board that includes finance industry veteran CA Uttam Prakash Agrawal, Independent Director Yes Bank & former ICAI President and V. Balakrishnan, former Infosys CFO & Director.

The company has already raised a total seed funding of USD 1 million and is in active discussion with several HNI Home Offices and VC’s for raising Pre-Series A funding. PaisaDukan is serving both salaried and self employed individuals and soon will be coming up with the first in class product offering for working capital loan and bill discounting.

Commenting on the development Rajiv M Ranjan, Founder & CMD of PaisaDukan said, “Currently, is growing at a very fast pace, and it is immensely gratifying to have a team of experts to guide us at such a crucial stage. Abhinav will be an asset for us with his vast knowledge and experience in digital marketing. Our aim is to bring digital revolution in Peer-to-Peer (P2P) lending industry and now with Abhinav alongside we’ll definitely realize this goal. It is our pleasure to have such a credible person on the advisory board of”

Speaking on the development, Abhinav Kumar said, “P2P lending has emerged as an alternative banking option worldwide, in India, the industry is at a nascent stage. The industry needs to create awareness amongst unbanked citizens that will bring revolutionary change to the country’s financial sector. Digital Marketing has played a key role in many awareness campaigns due to personalized and budget-friendly approach. I believe the awareness campaign will also bring many potential investors on board.”

“I am excited to be associated with this leading Peer-to-Peer (P2P) lending operator in India. I believe has a lot of potency as a brand. I am now associated to take ahead strategy based digital marketing ahead with my expertise in digital marketing” added Abhinav.

Abhinav has completed his Master's in International Management from University of Trento, Italy and has extensive experience in Digital Marketing. Under his leadership, Trivago has become a major brand in India for hotel search. He is currently based in Germany.

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