Swati Shetty resigns as Netflix India's Director-International Originals & Acquisitions

Shetty has been instrumental in Indian content licensing for the company and helped Netflix expand its Indian content library

by exchange4media Staff
Published - Dec 12, 2018 5:46 PM Updated: Dec 12, 2018 5:46 PM
SwatiShetty

Netflix India's Director of International Originals and Acquisitions, Swati Shetty has resigned from her position after 2 years with the company, according to media reports. It has been understood that Shetty is based in LA at present, but her role has been shifted to Mumbai. Netflix has confirmed Shetty's resignation, 

Her resignation comes as Netflix is looking to bolster its team across verticals, including content licensing, marketing and production talent. This is with an aim to capitalise on India's growing video-streaming market. The company plans to introduce more locally produced original content and experiment with pricing models.

Shetty has been instrumental in bringing about the Indian content licensing for the company and helped Netflix expand its Indian content library, as well as acquire films such as Love Per Square Feet, Lust Stories and Rajma Chawal.

Shetty has also worked with Balaji Telefilms, Star India and Walt Disney.

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