Swathi Ram joins SociallyGood as VP, Sales & Marketing

Ram will develop, implement and drive marketing and sales strategies across all channels, and establish leadership connect in key organisations including Government agencies, and Think Tanks

e4m by exchange4media Staff
Updated: May 3, 2019 1:53 PM
Swathi Ram

SociallyGood, the world’s first online marketplace for social change, has announced the appointment of Swathi Ram as VP, Sales & Marketing. This hiring is a part of the company’s vision of transforming the global social sector and creating a larger social impact.

With over 8 years of extensive experience in the development sector, Ram has joined SociallyGood. She was working as a National Coordinator at social service organization Youth for Seva. She is currently the National Executive Member at Youth for Seva (honorary). She led the inception of the second chapter of the organization in Hyderabad and was instrumental in expanding to 11 states and 34 chapters across India. She played a key role in ensuring that each chapter received mentorship and support across avenues including financial sustainability, technology, human resources and administration of their entity.

Ram also handled the organization’s overall operations and was responsible for visioning and strategic planning, program designing, defining processes and drafting policies for HR & Admin, Communications, and other domains. Throughout her prolific career, she has engaged with multiple stakeholders including executive champions, CSR teams, partner NGOs, educational institutions, and field experts at the grassroots level. She has gained deep insights into managing the entire project lifecycle, from need assessment, to impact measurement and reporting.

At SociallyGood, Ram will develop, implement and drive marketing and sales strategies across all channels to market along with establishing leadership connect in key mother NGOs, large Foundations, Family offices, Government agencies, and Think Tanks. She will also conduct research and analyse market data to determine future products and concepts that maximizes the value to the customers and deliver brand values across the organizations. As the VP, Sales, and Marketing, she aims to leverage technology to make it as simple as possible for people to come together to do more social good and utilizing this power of collaborations to stop reinventing the wheel. She is also working towards scaling an affordable platform which doesn’t compromise on quality, in her journey towards enabling social change for the world at large.

Commenting on the appointment Bhaskar Enaganti, Founder said, “We are pleased to have an experienced and devoted individual such as Swathi on board with us. At SociallyGood, we have been eyeing robust growth in order to amplify our impact on society across the globe. To achieve our ambitious goals, we required a well-rounded leader to effectively steer our sales and marketing endeavours in the right direction. With her rich experience across various areas in the social sector, Swathi is the perfect fit for us. We wish her a long and successful journey with SociallyGood.”

Speaking on her new role, Swathi Ram said, “I have always believed that the next level of growth in the social work domain will be championed by technological uptake. A tech-led platform, such as SociallyGood, can complement the wonderful work being done by Non-profits by providing avenues to leverage technology for collaborations and reaching out to stakeholders. Such platforms can simplify these charters for them so that they focus on the actual cause they are committed to. This is why I am thrilled to be a part of a technologically advanced online marketplace for social change such as SociallyGood. Together with the team, I will now build upon the existing sales and marketing strategies to accelerate the growth and reach of SociallyGood.com. My ultimate aim has always been to contribute my time and talent for community development, in the service of the nation, a purpose that is perfectly in sync with SociallyGood’s vision.”

With its able team comprising top domain professionals, SociallyGood already has over 90 clients in India and the US, including prominent names such as Sewa USA, Honour Point, Youth for Seva, Samartha Bharatha, Seva in Action America and others. The platform aims to expand its operational footprint in India, the US, Canada, Europe, Asia, and Africa over the next three years to help thousands of non-profit organizations benefit from its unique social model.

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