Strider® Sports International Inc. awards PR & Digital mandate to Mavcomm Consulting

Strider® brand to use Mavcomm’s expertise in reaching out to customers for its Balance Bikes range

by exchange4media Staff
Published - Mar 15, 2019 7:04 PM Updated: Mar 15, 2019 7:04 PM

US-based Strider® Sports International Inc., a brand that manufactures and markets Balance Bikes, has awarded its strategic Public Relations and Digital Media mandate to Mavcomm Consulting, an integrated communications consulting firm working with some of the top global and Indian brands. The mandate became effective from March 01, 2019.

Commenting on the development, Ryan McFarland, CEO, Strider® Sports International Inc. said, “As we enter the Indian marketplace, we’re excited to have a communications partner who will help welcome Indian families into the Strider community and keep us connected with our new enthusiasts. Mavcomm Consulting’s knowledge of the Indian marketplace and experience working with top quality brands makes them a great partner. Strider® Balance Bikes are already helping kids in 47 countries learn to ride bicycles. At international Strider Cup races, toddlers as young as 1 and 2 get to show off their new skills. Mavcomm’s integrated communications approach and common narrative between PR and Social Media will help us reach aspiring Strider® racers in India. We are confident Mavcomm has the expertise to meaningfully introduce Strider® to our customers, potential dealers and, other key stakeholders.”

Pranjal Dutta, CEO, Mavcomm Consulting Pvt. Ltd. said, “While there’s a plethora of bicycles and tricycles available for kids to learn bike-riding, the industry as a whole has not seen any product innovations, especially in India. Strider® Balance Bikes has proven to be a game-changer in this respect. The level of research and care that goes into designing and crafting the Strider® Balance Bikes models is truly commendable and we see a great potential for their products in India. We are excited to take their story to customers and look forward to working closely with the Strider® team as they foray into the Indian market.”

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