Status Quo appoints Kunal Mehta as Senior VP-Business Development & Marketing
Mehta will be responsible for leading the EBO expansion and brand marketing promotions for Status Quo
With humble beginnings in 1998 and vision of creating a whole range across all categories in casual apparels for the youth, Status Quo has come a long way. Status Quo is now one of the fastest growing men’s fashion brands in India. However, the founders and directors Tarvinder Arora and Bobby Arora credit the brand’s success to the unconditional support of its core team- Kulwant Singh, Senior VP Sales & Marketing and Tushar Das, GM Corporate Strategy, to name a few.
The management has cohesively strategized to enter the EBO vertical this financial year starting with 8 store launches in the Punjab region and about 18 stores in Delhi, NCR & Punjab region for the year 20 -21. With large scale expansion plans, the brand has appointed, Kunal Mehta as Senior VP-Business Development and Marketing.
Kunal Mehta’s last role was at Being Human Clothing as Vice President of Business Development and Marketing. He has been instrumental in leading the growth and building the brand there. As Senior VP, Mehta will be responsible for leading the EBO expansion and brand marketing promotions for Status Quo.
Speaking on the expansion plans, Bobby Arora, Director, Status Quo said, “We at Status Quo have grown exponentially since its inception. The brand has scaled up from 35,000 units in 2004 to 3.5million units in 2018. We will reach 5 million units by the end of this year and it seems the right time to scale it up to the next level. Kunal with his great understanding of the retail industry and a proven record of brand building is the perfect fit to lead our retail store expansion & spearhead the brand building."
Commenting on his new role, Kunal Mehta said, “My new role at Status Quo is thrilling as I am ready with newer thoughts for the expansion at Status Quo. The brand has an inspiring evolution and becoming part of its future endeavours is a great opportunity.
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