Sona Mazumdar elevated as Chief Partnership Officer at KidZania
Sona Mazumdar has been given a new position at KidZania. Earlier, she was associated as the Director of Strategic Partnerships.
Published - Aug 29, 2018 5:16 PM Updated: Aug 29, 2018 5:16 PM
KidZania India, has announced the strategic appointment of Sona Mazumdar as Chief Partnerships Officer (CPO). In her new role, she will be responsible for spearheading strategic liaisons with brands and companies that collaborate with KidZania as a platform for experiential marketing. She will also be responsible for creating marketing campaigns with clients to promote the activities and act as a content provider for them.
Confirming the news to exchange4media, Sona said, “I am humbled by the faith the senior leadership has put in me and will strive to build this brand in a way that retains the essence that it stands for – education and development as an experiential process.”
Since 2012, she was associated with KidZania as Director of Strategic Partnerships. Mazumdar brings with her over 18 years of experience in the media and entertainment industry.
Prior to KidZania, Mazumdar held the position of Senior Manager at Turner International. She was also one of the youngest employees at Cartoon Network who went on to become the Regional Head, and during her tenure, successfully grew company revenues by 100 per cent. She has been a key driver in building and managing businesses for multiple companies within the media space, delivering a steady YoY growth.
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