Publicis Groupe wins media mandate for Cathay Pacific

Leo Burnett will lead the mandate in India. The selection has been made following a global review

e4m by exchange4media Staff
Updated: Aug 31, 2018 4:43 PM

Publicis Groupe has been selected to handle the creative, media and social duties of Cathay Pacific. Leo Burnett will lead the mandate in India. The development has been confirmed by highly placed sources in the agency. 

The announcement has been made following a global review, which began in March. The review, according to media reports, was done as part of Cathay's turnaround plan that requires a change in their marketing strategy.
The appointment brings to an end a 25-year relationship between the airline and McCann Worldgroup.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.