Prateek Bhardwaj quits McCann WorldGroup, to join Lowe Lintas as CCO
Bhardwaj is among the most awarded copywriters in India and has worked on campaigns for Nescafé, Mastercard, Ministry of Health, India among others
Prateek Bhardwaj, National Creative Director, McCann Worldgroup India has quit the agency. He will be joining Lowe Lintas as the Chief Creative Officer and will be primarily based out of Mumbai, highly placed sources have told exchange4media. A few more high profile appointments are expected in the coming few days at the MullenLowe Lintas Group.
Bhardwaj is among the most awarded copywriters in India and has worked on campaigns like Nescafé (stammering comedian and RJ), Mastercard (reunion), Ministry of Health, India (family planning), Ministry of Public Health, Afghanistan (immunity charm), Nestlé Corporate (breastfeeding), and Reckitt-Benckiser (Dettol and Harpic), among others. Under his leadership his teams have also won Grand Prix for Good at Cannes Lions 2017, and Black Pencil at D&AD Impact, for Immunity Charm, and Grande Lotus, Promo, at Adfest 2017, for Nescafé etc.
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