Pee Safe appoints ex-VanityCube Co-Founder Pragya Upadhyay as VP, Growth

Upadhyay will spearhead Pee Safe’s B2B partnerships and alliances

e4m by exchange4media Staff
Updated: Oct 18, 2019 1:24 PM

Hygiene and wellness brand Pee Safe has announced that ex-VanityCube Co-Founder Pragya Upadhyay has joined the company as Vice President-Growth.

 “In this capacity, Upadhyay will spearhead Pee Safe’s B2B partnerships and alliances and steer the business towards 200% growth over the next three years,” the company said in a statement.

Speaking about the appointment, Upadhyay said, “I am extremely happy to join Pee Safe. It is not only a one-of-its-kind brand in India but also a disruptor in the hygiene products segment globally. I hope to leverage my experience in marketing, operations and product management to further develop Pee Safe as a leader in this segment and augment processes.”

Adding his comments, Vikas Bagaria, Founder, Pee Safe, said, “We are very happy to have Pragya on board. She is an extremely diligent, hardworking and result-oriented professional. We look forward to a fruitful and mutually beneficial association with her.”

Upadhyay is an entrepreneur with over eight years of experience in digital marketing, operations, product management and process improvement. She co-founded, a travelling salon for men and women with operations in Delhi/NCR, Mumbai, Bangalore and Pune.

Prior to Vanity Cube, she was with a company called Protiviti where she was part of the financial industry, risk and compliance, business process improvement team.

Upadhyay has a bachelor degree from St Xavier’s College, Mumbai and MBA degree in Finance from the Xavier Institute of Management and Research, Mumbai

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