Ottoedge bags branding & marketing mandate for AMO

AMO is an electric mobility solutions company. The agency will extend the brands presences in Digital, Print & Outdoor campaigns

by exchange4media Staff
Published - Feb 12, 2019 3:22 PM Updated: Feb 12, 2019 3:22 PM

Ottoedge, a full-service advertising and marketing agency based out of Mumbai, has bagged the branding and marketing mandate for AMO, an electric mobility solutions company. The agency will help with the branding exercise and the launch of AMO in the Indian market shortly.

Partnering with AMO right from the stages of conception of brand identity, Ottoedge has outlined the creative approach and formulated the brand’s strategy, the agency said in a statement.

The brand identity created reflects AMO’s positioning – Unstoppable Energy. Focusing on an integrated marketing strategy, Ottoedge has extended the brand’s presence to the digital medium as well. Other conventional media such as print and outdoor have also been optimally tapped to increase the reach, the statement mentioned.

Commenting on the development, Abhimanyu Sikarwar, Managing Partner, Ottoedge, said,” I’m truly delighted and very excited about the agency’s foray into the field of electric vehicles communication space. This has been an extremely interesting and challenging project to be part of and we truly value this partnership with AMO. The fact that it is a category first for us makes it even more vital to our growth as an agency.”

The team has delivered a great job in delivering the project well in time. Sushant Kumar, Director, AMO Mobility Solutions, mentioned.

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